Here’s How European Giants Sevilla FC Saved $1000000 After Launching New App
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When a soccer player gets transferred from one club to another, superficially, it is a direct transaction between the two clubs where money gets involved. However, it is not the case in an actual scenario. Part of the transfer fee is to be paid to all the clubs where the player developed and played between the age of 12 to 23.
The world soccer governing body, FIFA, has placed a solidarity mechanism. It mandates the payment of five percent of the transfer fees to those clubs where the player was involved between 12 to 23. The system allows smaller clubs to recoup a good amount of fees from such transfers.
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But, the issue is, over time, it becomes difficult to track all the players and their transfers. To make the tracking easy, La Liga giants Sevilla has come up with a solution. The club launched a Transfer Tracker App to track the specific player’s transfers throughout his career.
Sevilla FC saves $1 million because of the newly launched App
The club’s legal department found it challenging to keep track of all its academy players who were getting transfers worldwide. As a result, they were not able to follow up on the money clubs owed them through the solidarity mechanism of FIFA. The data scientists at Sevilla responded by developing an AI Tracking tool which is now Transfer Tracker.
However, there was another challenge in building the App for Sevilla; getting accurate information on the money involved in the transfers. FIFA does not share the information with third parties. As a result, Sevilla developed its sources and knowledge to make the App.
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LaLiga Tech and Sevilla FC have announced the availability of Transfer Tracker, a technology and legal consulting service that will return millions in unpaid compensation payments to football clubs around the world. pic.twitter.com/lY2HKnrs0c
— Football Business Journal (@F00TBUSINESS) January 19, 2023
“The Transfer Tracker permits the clubs and federations on a global level to benefit, so they do not miss out on any transfer that can bring them money. If you don’t make a claim, you never get the money, as the buying club is never going to remind you.” Sevilla’s chief data officer Elias Zamora told The Athletic.
According to Zamora, Sevilla so far has recouped $1.1m n the last 18 months. They have tracked 700 movements in the transfer market so far. Now, other clubs worldwide are showing interest in the App that Sevilla has developed.
Clubs showing interest in the Transfer Tracker
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Sevilla data team got help from the La Liga Tech team to refine the App and make it more impactful. La Liga Tech used the Transfer Tracker with its partner clubs in Spain, South America, and England. They found out that clubs can make an average claim of $3.4 million. La Liga Tech thinks there could be over $1 billion in unsettled claims worldwide.
Since its launch in December last year, seven clubs from Chile, Argentina, and Brazil has signed contracts for the Transfer Tracker. To add to that, 15 clubs from England, Portugal, Croatia, and Portugal have shown interest in the services.
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Watch This Story: From Philippe Coutinho to Eden Hazard: Biggest Transfers of the 21st Century
The App will be a revolution for the smaller clubs who find it difficult to track the players over a long time. It will help those clubs to recoup the needed money and help themselves financially. Let us know your thoughts on the Transfer Tracker and its benefits.
Edited by:
Sreeda U M