It hasn’t even been a year since Lionel Messi moved to the United States. The former PSG star, following his transfer to Inter Miami, has revolutionized soccer in the nation. Messi has also positioned himself as the face of the revolution with his performances on and off the pitch. As his popularity within the country continues to soar with each passing day, the Argentine has bagged a blockbuster deal with retail giant Lowe’s. It could be a significant move from the Argentine with NFL superstar Travis Kelce, also a part of the brand’s star-studded endorsers.

Discussing the partnership on his Instagram handle, Lionel Messi stated, “I know the importance of a good assist, and that’s why I’m happy to join Lowe’s. The most helpful home improvement company. And together, we’re going to break another assists record. Today we’re making history by assisting every Lowe’s loyalty member with 100 points for their next project*. Visit lowes.com to learn more.”

According to reports, the Argentine has signed a multi-year deal with the company with their primary focus on the upcoming Copa America. Messi’s addition is a big plus for the company, with the Argentine being the first soccer player to join their home team lineup. With Argentina the favorites for the Copa America title, Lowe’s could benefit from having soccer’s poster boy as a part of their campaign during the tournament.

Lionel Messi looks to add another feather to his cap with Copa America 2024

Lionel Messi has sparked a new era for soccer in the United States. Thanks to his immense popularity, the Inter Miami skipper has brought new eyeballs to the sport. Despite being away from home, the player could receive the full support of the fans this June as the Albiceleste look to defend their Copa America title. Argentina will start their campaign as they take on Canada on the 21st of June in the opening fixture. With their remaining fixtures against Peru and Chile, the team could have a simple path to the knockouts!

The event could be the start of a new chapter for soccer. According to reports, the event has already secured some of the top sponsors for the event, with most of the brands looking to capitalize on the Lionel Messi effect. However, the Argentine would likely put his attention to the tournament as he looks to secure silverware in what could be his last tournament with the Albiceleste.

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