Venture capitalist and Reddit co-founder Alexis Ohanian is well-known for his investments. The husband of tennis star Serena Williams is a lead investor in the NWSL club Angel City FC. He has also invested in a social media platform, especially for athletes.

Ohanian is one of the early investors in the social media platform Gloria founded by Victoire Cogevina and Matias Castello. The vision of the start-up was clear to bring billions of people together to build a soccer community. 

The entrepreneur wanted Gloria to be a place where athletes can enjoy it. He wanted it to be a unique place that would be better than the offline community. Gloria aimed at decreasing the dark side of social media and online hate towards athletes.

Alexis Ohanian invested to create a better social media platform for athletes

Ohanian thought if built properly, online communities would be better than offline ones and come very close to being real. He was concerned with the abuse the footballers are getting on social media. 

Reddit co-founder, when talking about his investment in Gloria, said, “A lot of these sports conversations and a lot of platforms get pretty dark, get pretty awful. And footballers, in particular, are targeted for hate and harassment on social media, and it’s one of the downsides of this connected world we live in. All of these factors make verticalized specific communities and platforms like Gloria so much more appealing.”

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The fans have become impatient over time, and the emergence of social media provides them a platform to speak their feelings. But not all the time do fans speak well about athletes or their favorite teams. 

In recent times, there have been several instances where fans have crossed their limits. Racial abuse and hate have replaced the trolls. That’s where Gloria wanted to make a difference and make a better platform for the athletes. 

More about Gloria, the social media startup

Gloria is a social media app founded in 2018 by Victoire Cogevina and Matias Castello. It has been built especially for soccer players and mostly serves as a scouting app. Players worldwide can share their stuff on the platform, which results in building a soccer community. It will be open not only for professional soccer players but also for the budding soccer stars yet to sign contracts.

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Recently, OneFootball has taken over Gloria and named Cogevina as the vice president for women’s soccer. They want to include and promote women’s soccer on the platform too. The reason for selecting Cogevina is her long-time advocacy for equal pay in soccer.

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Let us know your thoughts on the vision with which they built the social media platform, Gloria.