Spotify and Tinder Come Out in Support of Fortnite
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With over 250 million players, Fortnite is probably one of the most recognizable games in the world, right now. There is no denying it has its share of recurrent technical issues. However, it remains one of the most creative Battle Royale that combines combat and crafting very well. The recent fiasco that ensued after Apple and Google kicked the game off their stores was quite shocking. However, other companies have now started voicing their support for Epic Games.
Tim Sweeney, CEO of Epic, has been in the headlines for a few days now. Following the action Apple and Google took against Epic and Fortnite, Tim lashed out at the two tech giants for their policy of charging 30% tax for in-app purchases.
While the legal proceedings continue, other conglomerates have joined Epic Games to end this ‘monopoly.’
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Ending a ‘Hegemonic Monopoly’
Facebook has been helping small businesses make money during this pandemic, through online events. Facebook has been allowing small businesses to keep 100% of the money generated through their online events
Apple, however, refused to accept a request made by Facebook, prompting them to stand with Epic Games.
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“We asked Apple to reduce its 30 percent App Store tax or allow us to offer Facebook Pay so we could absorb all costs for businesses struggling during COVID-19. Unfortunately, they dismissed both our requests and [small businesses] will only be paid 70 percent of their hard-earned revenue,” said Fidji Simo, Head of Facebook app.
Here Apple speaks of a level playing field. To me, this means: All iOS developers are free to process payments directly, all users are free to install software from any source. In this endeavor, Epic won’t seek nor accept a special deal just for ourselves.https://t.co/A4sT1eMKMm
— Tim Sweeney (@TimSweeneyEpic) June 17, 2020
Epic Games’ Fortnite Gets Support from Other Conglomerates
Match Group and Spotify made a public display of support for Epic Games as well. Match Group owns Tinder, which is one of the most popular applications on the iPhone. It is now offering a cheaper price on the Tinder Gold Subscription if the consumers sign in via its website rather than through the app.
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“We fully support Epic Games’ efforts today to show how Apple uses its dominant position and unfair policies to hurt consumers, app developers, and entrepreneurs.”
Both companies decided to support Epic Games on their quest for justice for the consumers and other small businesses.
The Way Forward
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Epic Games’ lawsuits against Apple and Google highlight how the tech giants use their position of power to employ oppressive and monopolistic methods. The idea behind the lawsuit is to not coerce monetary gain but to enhance competition.
If successful, it will allow small businesses to grow and compete in the market and be a part of the ever-growing economic system. It also gives consumers more options to choose from. This benefits not just the consumers, but hundreds of small businesses trying to vie for a spot in the market.
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