F1 Strange Sponsors

So the 2017 F1 cars looked rad and unfortunately they will be the last of the breed. For next year onwards we are going to have Halo equipped cars. Also, the sharkfins will go away. Apparently, there was much fuss about the Shark Fins as all the teams wanted to retain it bar McLaren. The reason? Well, elimination of the Shark Fin will decrease the surface area to be used for Sponsorship advertisement.

Force India was quite vocal against this elimination. For they were hurt the most by this move. In an age where juggernauts like McLaren has suffered from attracting Sponsors, Force India, on the other hand, has their hands full. Agreed that those sponsors do not bring in a huge amount of money, but hey it’s the drops that make up the ocean.

F1 Strange Sponsors

Talking about Force India and sponsors, one cannot rule out the pink livery the Silverstone based team donned this year. Affectionately called the pink panthers, the pink livery was the result of BWT becoming a major sponsor of Force India. BWT or Best Water Technology is a manufacturer of water treatment systems.

But if you think that BWT’s pink sponsorship is strange, then you’re in for a treat. Let’s head inside to read about some Strange F1 Sponsors.

  1. Penthouse Magazine

Penthouse got into bed with Hesketh Racing after they got out of bed with James Hunt in 1975. Along with Rizla rolling papers, the magazine remained in F1 until 1981. when the Hesketh team folded in 1978, it resulted in Penthouse moving their sponsorship to Arrows.

The first ever result of this sponsorship was the Hesketh 308E. The 308E gained particular notoriety owing to Hesketh’s team sponsors in 1977 – Penthouse and Rizla – and the resultant livery which incorporated a large rendering of a scantily-clad Penthouse Pet embracing a Rizla packet.

F1 is a glamorous world. Penthouse portrayed it literally to kick off the Strange F1 Sponsors list.


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