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Nicholas Latifi

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Nicholas Latifi 2021: Net Worth, Salary and Endorsements

Canadian driver Nicholas Latifi made his F1 debut with Williams in 2020. He got into the team to replace Robert Kubica, who further jumped ship to Alfa Romeo as a reserve driver.

His prior F1 experience included test driver roles for Renault, the erstwhile Force India team, and its successor, Racing Point Formula One.

He also spent the 2019 season as a test and reserve driver for Williams F1 before the big promotion.

His debut came at the 2020 Austrian Grand Prix, where he qualified last on the grid in 20th but finished the race in 11th place after nine other cars retired. Williams is due to retain both Russell and Latifi for the 2021 season.

via Reuters

Nicholas Latifi’s Endorsements

Latifi's primary sponsor is Sofina Foods Inc, a privately owned food manufacturer. It is also noteworthy that his father, Michael Latifi, is the CEO of Sofina Foods.

Another huge sponsor is the Royal Bank of Canada (RBC), one of the world's largest banks. Moreover, Lavazza, one of the world’s most prominent coffee roasters, also endorses him.

Nicholas Latifi: Family

Latifi is the son of Michael Latifi, an Iranian-Canadian businessman who is the CEO of Sofina Foods, Inc. and also owns a British Virgin Islands company Nidala.

Through Nidala, Michael Latifi invested £200 million (around US$270 million) in the McLaren Group.

Nicholas Latifi: On-track Achievements

He finished as the runner-up in the FIA Formula 2 championship behind Nyck de Vries. Aside from that, he had had no spectacular results, with his highest ever championship position being fifth on three occasions.

In the FIA Formula 2 championship, Nicholas Latifi picked up six wins, with four of them coming in 2019. The other two came in 2017 and 2018, along with a grand total of 13 podiums.

In Formula One Series, he bagged no victories. Further, he acquired no podium or pole positions. With car no.6, he competed in 17 races.

Nicholas Latifi: 2021 Net Worth

According to internet sources, his net worth ranges approximately from $1-$5 million.

His annual salary as per the 2020 season in the F1 team Williams is $1 million according to sources.

Nicholas Latifi: Foundations and Charity Work

Latifi's sponsor, Sofina Foods, supported the 2008 launch of the visionary Women & Babies Program at Sunnybrook Health Sciences Centre. The Latifi family shared Sunnybrook’s vision on how to promote baby-parent bonding when babies require incubators.

They also founded the Sofina & Amici Golf Classic in 2008, a family-friendly golf tournament, which has raised more than $3.7 million.

Nicholas Latifi: Personal Life

Nicholas Daniel Latifi was born on June 29, 1995, in Montreal, Quebec, Canada.

He is the son of Michael and Marilena Latifi. His father, the CEO of Sofina, is an Iranian-Canadian entrepreneur.

He grew up with his three siblings, Soph Latifi, Michael Alexander Latifi, and Matthew Latifi. Nicholas resides in Toronto, Ontario.

How to Contact Nicholas Latifi?

Latifi is active on various social media platforms. He has profiles on Instagram and Twitter. Further, he has his official website through which his followers can stay updated about him.

Nicholas Latifi: Quick Facts

Date of BirthJune 29, 1995
Marital StatusSingle
ResidenceToronto, Ontario, Canada
Height6’1 ½’’
EndorsementsSofina Foods, Royal Bank of Canada