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Novak Djokovic: Net Worth, Salary and Endorsements

After winning his 13th Grand Slam at Wimbledon 2018, Novak Djokovic resurged on the ATP circuit after his injury blows. The 16-time major champion, Djokovic crossed 250 weeks of World Number one and he continues to reside on the summit. Djokovic’s 16 Grand Slam titles are third-most all time.

The Serbian tennis star has amassed numerous records in his career. He owns nearly all the all-time records and shares just one record with Roger Federer. He has won 33 ATP titles and is only one behind Rafael Nadal.

Novak Djokovic Earnings and Endorsements

The 32-year-old, Djokovic’s career earnings aggregates to $134,684,000. He became the first tennis player to win $100 million in prize money.

Djokovic is sponsored by apparel brand Lacoste since 2017. He struck a five-year deal with Lacoste paying a premium to former sponsors, Uniqlo. He wears ASICS shoes.

Djokovic also endorses Serbian telecommunications company Telekom Srbija as well as German nutritional supplement brand FitLine.

Djokovic receives around $20.6 million a year through sponsorship via Lacoste and various other endorsements. The Serbian ranks 17th in the World’s Highest-Paid Athletes.

Foundations and Charity Work

Djokovic set up the Novak Djokovic Foundation to develop early childhood education projects in Serbia. It also gives grants for educational initiatives with the aim to help children.

It was founded in 2007 to invest in early childhood education with a focus on Serbia and over there only one in two children have access to preschool education.

The belief was that early education can transform the lives of children as well as entire communities. The goal is to create best-in-class programs and learning environments in Serbia.

The Foundation has built and/or repurposed at least 18 schools and helped over 10,000 children to date.

Djokovic set it up because he wanted to do something for the children. In August 2015, Djokovic was appointed as a Goodwill Ambassador for UNICEF.

Age 32
Marital Status Married
Spouse Jelena Djokovic
Residence Monte Carlo
Nationality Serbian
Endorsements Lacoste, Head, Seiko, ANZ, ASICS