After winning his 14th Grand Slam at the 2018 US Open, Novak Djokovic is on a roll. The Serbian player was out of action for a long time due to injury last season. However, he has pulled off a heck of a comeback and is now sitting pretty at Number 1. He currently has 9045 points in the bag with Nadal, his nearest challenger. However, Rafa only has 7480 points in comparison. Roger Federer is a further 1060 points away in 3rd.
The Serbian tennis star has amassed numerous records in his career. He owns nearly all the all-time records and shares just one record with Roger Federer. He has won 32 ATP titles and is only one behind Rafael Nadal.
Novak Djokovic Earnings and Endorsements
The 31-year-old recently won the 2018 US Open, adding $3.8 million to his total career prize money. It now stands at an astounding $119.1 million.
Djokovic is sponsored by apparel brand Lacoste since 2017. He struck a five-year deal with Lacoste paying a premium to former sponsors, Uniqlo. Djokovic’s 14 Grand Slam titles are tied for third most all time.
Djokovic also endorses Serbian telecommunications company Telekom Srbija as well as German nutritional supplement brand FitLine.
Djokovic receives around $22 million a year through sponsorship via Lacoste and various other endorsements.
The Serbian ranks 86th in the World’s Highest Paid Athletes 2018. He also ranked 68th in the Celebrity 100 2017, though he dropped off in 2018
Foundations and Charity Work
Djokovic set up the Novak Djokovic Foundation to develop early childhood education projects in Serbia. It also gives grants for educational initiatives with the aim to help children.
It was founded in 2007 to invest in early childhood education with a focus on Serbia. The European country is a place where only one in two children has access to preschool education.
The belief was that early education can transform the lives of children as well as entire communities. The goal is to create the best-in-class programs and learning environments in Serbia.
The Foundation has built and/or repurposed at least 18 schools and helped over 10,000 children to date.
Djokovic set it up because he wanted to do something for the children. In August 2015, Djokovic was appointed as a Goodwill Ambassador for UNICEF.
|Endorsements||Lacoste, Head, Seiko, ANZ|