Novak Djokovic Net Worth, Salary, and Endorsements 2024

Who is Novak Djokovic?

Novak Djokovic is a professional tennis player from Serbia, widely regarded as one of the greatest tennis players of all time. He was born on May 22, 1987, in Belgrade, Yugoslavia (now Serbia). Djokovic began playing tennis at the age of four and showed exceptional talent from a young age.

One of Djokovic's most notable achievements is completing the Career Grand Slam, winning each of the four major championships at least once. He achieved this milestone at the 2016 French Open. Djokovic has also held the World No. 1 ranking for extensive periods, competing fiercely with other tennis greats like Roger Federer and Rafael Nadal for the top spot.

Novak Djokovic's Early Life

Novak Djokovic was born on 22nd May 1987, in Belgrade. He began playing tennis when he was four years old. Amidst war-torn Serbia growing up, Djokovic went through some tough challenges.

However, still, he ended up as the best under-14 player from Europe and went on to shine the brightest on the ATP tour. The Serbian won his first Grand Slam title at the 2008 Australian Open as a 21-year-old.

His parents are professional skiers, and his brothers are professional tennis players. All of them are based in Serbia.

Novak Djokovic’s Wife and Children

Novak Djokovic is married to Jelena Djokovic (née Ristić). Jelena and Novak have been together since their teenage years, having met while they were both attending high school in Serbia. They married on July 10, 2014, in a lavish ceremony in Montenegro.

The couple has welcomed their two children together:

Stefan Djokovic: Born on October 21, 2014, Stefan is the eldest son of Novak and Jelena Djokovic. His birth came just a few months after their wedding.

Tara Djokovic: Born on September 2, 2017, Tara is the youngest child and only daughter of Novak and Jelena Djokovic.

Novak Djokovic’s Net Worth 2024 (Update)

According to Celebrity Net Worth, Novak Djokovic has a total net worth of $240 million. He became the first tennis player to win $100 million in prize money.

He has earned over $172 million so far in prize money as part of his tennis endeavors. Djokovic is the all-time leader in prize money earnings in tennis. Just in 2023, the Serbian has won over $13.4 million in prize money from various tournaments.

As per Forbes, Djokovic received around $32 million in 2022 through sponsorships and various other endorsements. Further in 2023, he earned $25 million from the same as per The National News, making his yearly net earnings stand at about $38.4 million currently. The Serbian ranks 23rd in the Forbes list of the world's highest-paid athletes.

Novak Djokovic's Career Timeline

Djokovic started out on a successful path by becoming Europe's top-ranked under-14 player and was also part of Serbia's Junior Davis Cup event. His best record from the junior tour came at the Australian Open, where he reached the semifinals in 2004.

Having been considered a player who made regular appearances in the semifinals at slams, Djokovic found his first major title at the 2008 Australian Open. 2011 was the year when the Serbian star truly started his dominance against two of his biggest rivals -Roger Federer and Rafael Nadal.

Both these opponents frequently met Djokovic and were defeated by the Serb on most occasions. The Serb's dominance continued even in 2021, where he won three Grand Slam titles and came close to winning an unprecedented Calendar Slam at the US Open.

The 2022 season was a little rocky for Djokovic. He had to withdraw from the Australian Open. He found himself eliminated in the French Open in the quarterfinal. But he would maintain his Wimbledon streak as he won the title against Nick Kyrgios. Following the theme of the first slam, he had to withdraw from the US Open due to vaccination rules.

In 2023, Djokovic would shine even brighter than before. Starting the year with a 10th Australian Open title meant that he now equaled Rafa's record. After the event, he would win the French Open for the third time and make it his 23rd grand slam, officially the most in men's singles. Unfortunately, he would lose his winning streak in Wimbledon as he lost against Carlos Alcaraz in the final.

Novak Djokovic's endorsements and sponsorships

Djokovic has been sponsored by the apparel brand Lacoste since 2017. He struck a five-year deal with Lacoste paying a premium to former sponsor Uniqlo. He wears ASICS shoes.

Other brands that work as sponsors for the Serbian superstar are tennis racquet giant Head, NetJets, Seiko Watch Corporation, and Peugeot.

Djokovic also endorses Serbian telecommunications company Telekom Srbija, as well as, German nutritional supplement brand FitLine. Djokovic is also the ambassador of Ultimate Software.

Novak Djokovic’s Investments

Since he started climbing the rankings in 2005, Djokovic started investing in several ventures around the world. First, he began a company called Family Sport which focused on hospitality when they launched Novak Caf & Restaurants. Eventually, the brand would go on to grow big enough that it would handle real estate, sports/entertainment event organization, and even sports apparel distribution.

After he won his fourth Master's title in 2015, he opened a health food brand known as Djokolife. He also has an 80% stake in a brand known as QuantBioRes, which is working to make a medicine for those who have contracted COVID-19.

Novak Djokovic's Career Stats

The Serbian tennis star has amassed numerous records in his career. He owns nearly all the all-time records and shares just one record with Roger Federer. He has won 38 ATP Masters 1000 titles, the most of any ATP player.

Djokovic clinched his record-extending 10th title at the 2023 Australian Open after missing it in 2022. His closest rival in this record is Roger Federer in the Open Era and Roy Emerson in the Amateur Era. Both have six Australian Open titles to their name.

Novak Djokovic’s  Records

Novak Djokovic, a 24-time Grand Slam champion, made history during the Paris Masters by being the first person to win 40 ATP Masters 1000 championships. Additionally, he finished 2023 as the top player in the world, a record eight times overall. Pete Sampras came in second on the list of six.

With his victory at the US Open 2023 in September, he tied Margaret Court's record of 24 Grand Slam singles victories during the Open era. With 36 appearances in Slam finals, he also has the record for the most, two more than Chris Evert's previous best. Since Rod Laver's 1969 calendar Grand Slam, Djokovic is the only person to have won all four Slam singles championships simultaneously. He has now won 98 ATP Tour events.

In addition, he is exceptional in that he has won all nine of the ATP Masters tournaments that have been held throughout his career, earning him a Career Golden Masters.

On February 27, 2023, Djokovic achieved a record-breaking 378 weeks at the top of the world rankings for men's singles, setting a new record for the most weeks at the top for any player, male or female.

Djokovic has increased his world-leading 405-week record for men during the Open Era to 425 (as of May 13, 2024). He turns into the world's oldest number one (36 years, 321 days). He now has 32 grand slam first-place seeds, breaking his previous record of 31. Increasing the number of Grand Slam men's singles semifinals he has reached 48.

Djokovic has extended the record he held (previously matched with Rafael Nadal) of 77 Masters 1000 semifinals. He has matched the record of 58 Grand Slam men's singles quarterfinals held by Roger Federer and Rafael Nadal's record of 17 seasons in a row with at least one ATP Masters 1000 semifinal. He kept his record for the greatest career-winning percentage (minimum 500 wins) in men's singles during the Open Era at 83.45% (1099–218).

Olympic tennis gold is the only significant accomplishment that the Serbian has yet to attain.

Novak Djokovic’s Major Achievements and Awards

Novak Djokovic, a titan of the tennis world, has been honored with numerous prestigious awards throughout his illustrious career. Here are some of them -

Djokovic has been crowned the ITF World Champion an impressive eight times, with accolades in 2011, 2012, 2013, 2014, 2015, 2018, 2021, and 2023. This recognition underscores his sustained excellence and remarkable consistency in the world of tennis.

In addition, Djokovic has been named the ATP Player of the Year on eight occasions, receiving this esteemed title in 2011, 2012, 2014, 2015, 2018, 2020, 2021, and 2023. These awards reflect his unrivaled performance and undeniable impact on the ATP Tour.

Acknowledging his continuous improvement and dedication to the sport, Djokovic has been honored twice with the ATP Most Improved Player of the Year award in 2006 and 2007. Furthermore, he received the ATP Comeback Player of the Year award in 2018, showcasing his resilience and determination in overcoming challenges.

Beyond his on-court achievements, Djokovic's humanitarian efforts have not gone unnoticed. He was honored with the Arthur Ashe Humanitarian of the Year award in 2012, highlighting his commitment to making a positive difference in the world.

Djokovic's contributions extend beyond individual accolades, as he has also been recognized for his commitment to national and regional sports. He received the Davis Cup Commitment Award and was named Tennis Player of the Decade for the 2010s, cementing his legacy in team competition and his unparalleled influence on the sport throughout the decade.

Internationally, Djokovic has been honored with multiple Laureus World Sports Awards for Sportsman of the Year, winning in 2012, 2015, 2016, 2019, and 2024. These awards recognize his extraordinary achievements and his status as one of the greatest athletes of his generation.

At the national level, Djokovic has been celebrated as the Olympic Committee of Serbia Sportsman of the Year an impressive ten times, showcasing his status as a sporting icon in his home country. Additionally, he has been named the Best Balkan Athlete of the Year on eight occasions, further solidifying his reputation as a regional sports legend.

To add to his extensive collection of awards, Djokovic has been honored with the Best Male Tennis Player ESPY Award six times, receiving recognition in 2012, 2013, 2015, 2016, 2021, and 2023. These awards serve as a testament to his unparalleled success and enduring impact on the world of tennis.

Novak Djokovic’s Charity and Foundation

Djokovic set up the Novak Djokovic Foundation to develop early childhood education projects in Serbia. It also gives grants for educational initiatives with the aim of helping children.

It was founded in 2007 to invest in early childhood education with a focus on Serbia. Only one in two children have access to preschool education in the country.

The belief was that early education could transform the lives of children as well as entire communities. The goal is to create best-in-class programs and learning environments in Serbia.

The Foundation has built and/or repurposed at least 18 schools and helped over 10,000 children to date. Djokovic set it up because he wanted to do something for children.

In August 2015, Djokovic was appointed as a Goodwill Ambassador for UNICEF.

Novak Djokovic’s Wimbledon 2023

The Serbian tennis legend Novak Djokovic set out to play a final that the entirety of the world had dreamt of for the past few months. Since the rise of Carlos Alcaraz, tennis enthusiasts wanted to watch a showdown between the two. They eventually met in the final of Wimbledon, which didn't go in Djokovic's favor. After the Serbian won the first set 6-1, he would lose two sets continuously, which made the score 6-1, 6-7(6), 1-6. He would go on to win the fourth set, but alas he couldn't win the match.

Alcaraz won the fifth set and showed why he topped the Pepperstone ATP rankings. After the gruesome match, Djokovic's speech contained much praise for his opponent of the day. However, as he looked up at his son smiling in the stands, he could not compose himself anymore. Djokovic started to cry and, as he gained composure, he said to his kids, "I love you. Thank you for supporting me. I'll give you a big hug & we can all love each other. Thank you."

Novak Djokovic’s House

Novak Djokovic possesses an opulent property in Marbella with nine bedrooms. With eight baths, a tennis court, a Jacuzzi, a swimming pool, a movie room, and a gym, this enormous home is estimated to have cost $10 million. On Instagram, Novak Djokovic is very active and frequently posts pictures of his house. One of his Instagram videos, in which he was seen practicing sharing glimpses of his elegant home, went viral during the lockdown. During the global pandemic, he also turned his mansion into a training center.

Some of the most colorful artworks have been included in Novak and Jelena's apartment. A gorgeous painting that added flair to the dining area also met the vibe test. Additionally, an animal sculpture was added to improve the outdoor space. In addition, a magnificent corridor illuminates a magnificent staircase, striking railings, and a wooden gate, all of which contribute to the beautiful ambiance.

Apart from that, Djokovic owns a $5.77 million sky mansion in Florida that has a breathtaking view of Miami Beach. He has access to a private garden, fitness facility, sauna, pool, and underground spa in this opulent haven. Beyond opulence, the location of this three-bedroom sky home on the ninth floor adds to its picturesque appeal. After all of the strenuous physical activity he engages in, this Miami location is undoubtedly a place of relaxation for him and his family.

The globe is drawn to New York City, and Novak Djokovic is drawn to it as well. He purchased a pair of residences at 565 Broome SoHo. Renzo Piano, a well-known architect, is linked to these condominiums because they were his first residential design in New York City. The interiors are stunning and draw inspiration from Parisian architecture. These 2000-square-foot residences have incredible views of the Manhattan skyline. It seems spacious and airy because of its big windows and contemporary design. This opulent monument is a fantastic option because it captures Djokovic's lifestyle.

 Novak Djokovic’s Rings/Rivalries

Over the years, Djokovic had numerous rivalries on-court against top-tier players. But, his match-ups against Federer, Nadal, and Andy Murray always enthralled fans and turned out to be engaging to watch.

Out of the three big opponents Djokovic has had over the years, it was his rivalry with Nadal that stands out. The duo played 59 matches against each other on the ATP tour, and Djokovic leads the tally by winning 30 contests.

Their most recent interaction came in the quarterfinals of the 2022 French Open. In an engaging three-set battle, the Spaniard breezed past the Serb and went on to clinch the Roland Garros title.

Coming to Djokovic's rivalry with Federer, it can be considered one of the most entertaining rivalries on the ATP tour. The duo had numerous close battles, but it is the Serb who takes the pivotal lead once again. Both Federer and Djokovic played 50 times on tour, with Djokovic winning 27 matches.

Their most recent contest came in the semifinals of the 2020 Australian Open. Djokovic easily defeated Federer in straight sets.

Against Murray, Djokovic had a rather comfortable rivalry as he was clearly the dominating player whenever they entered a tennis court. There were instances where Murray took control, but overall, it was the Serbian star who led the head-to-head with 25 victories compared to Murray's 11.

Now, Djokovic might be able to add Carlos Alcaraz to the list. The 16-year age gap makes no difference when the two players battle it out on the toughest stages. Alcaraz and Djokovic have faced each other three times. The Spanish rising star is in the lead; the only player in the rivalry to be above the Serbian.

They first met in the 2022 Madrid Open, where Alcaraz won. Then in the current French Open, Djokovic got the better of the 2022 US Open champion. Their latest and third meet was in Wimbledon, where Alcaraz bested the legendary Serb in five sets.

Novak Djokovic’s car collection

Amazingly, Novak Djokovic owns a collection of cars valued at $1 million. The Bentley Continental GT is the priciest vehicle in Djokovic's garage. The model and year of Djokovic's car are unknown, however, the 2023 model ranges in price from $235,000 to $259,000.
It has been observed that Djokovic operates a Tesla Model X. It is the base-priced, falcon-wing 2022 Model X, which costs $121,000. There is also a seven-seat version of the Tesla Model X.
Djokovic makes certain to own the flagship model from every brand. With this Mercedes-Benz vehicle, it is the same. The price is $111,000 for the base model and $17,000 for the enhanced one.

Ultimately, Novak Djokovic has been spotted driving a Peugeot e-208 EV (Electric Vehicle), an Aston Martin DB9, a Bentley GT, a Mercedes Benz S500, an Audi R8, a Tesla Model X, a Peugeot 508 Sport, a BMW M55D, and a Fiat 500.

Peugeot, a French automaker, and Novak Djokovic have a long-standing professional partnership. The two are now engaged in a three-year International Brand Ambassador agreement.

The winner has been a Peugeot driver since the start of his career. A staple in his automotive collection, the Peugeot 508 PSE is one of his favorite vehicles. This is what Djokovic said in response to inquiries concerning his connection to Peugeot: "I’m happy to represent the great French automobile manufacturer. They are recognized throughout the world and have a deep history going back some 200 years. I recognize that Peugeot embodies French auto elegance, style, refinement, and an appreciation for a certain art of car making.”

Novak Djokovic’s Legacy

Novak Djokovic is one of the greatest tennis players of all time. He has 94 ATP titles and also has the highest Grand Slam count (23) on the ATP tour. He is also the only player in history to win all the Grand Slams at least twice.

Shortly after winning his 18th Grand Slam at the Australian Open 2021, Novak Djokovic crossed Roger Federer in the most weeks as the World No.1 record.

The 2021 season has been fruitful as well as a successful one for the year-end world number one. Djokovic started the year with his 9th Australian Open title at the 18th Grand Slam of his career.

Djokovic won his 19th Grand Slam at the French Open 2021 when he defeated Stefanos Tsitsipas in the final. Hence he completed his double career Grand Slam. En route to the title, he beat Rafael Nadal in the semifinals.

Following his 19th slam at the French Open 2021, Djokovic won the record-equaling 20th Grand Slam after beating Matteo Berrettini at the Wimbledon Championships 2021 final.

On the verge of achieving his Calendar Slam at the US Open 2021, Daniil Medvedev defeated him in straight sets in the finals in New York- which ended his 27-match winning streak at Grand Slams.

In 2022, Djokovic did not have a fruitful year. But Nole still won Wimbledon and crossed the record of Federer's 20 grand slams. Following his win in the 2023 Australian Open, he equaled Rafael Nadal's tally.

To add to the glorious list, Nole claimed the most grand slam wins by any player in history at 23 titles, one above Rafa, when he lifted the Musketeers' Trophy this year.

Novak Djokovic’s Social Media Accounts

Active on social media - Instagram, Twitter, Facebook, Official website