Novak Djokovic

Novak Djokovic Net Worth, Salary, and Endorsements 2023

Novak Djokovic Wimbledon 2023

The Serbian tennis legend Novak Djokovic set out to play a final that the entirety of the world had dreamt of for the past few months. Since the rise of Carlos Alcaraz, everyone wanted to watch a showdown between the two. They eventually met in the final of Wimbledon, which seemed to be in Djokovic's favor. After the Serbian won the first set 6-1, he would lose two sets continuously, which made the score 6-1, 6-7(6), 1-6.

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He would go on to win the fourth set, but alas, he couldn't overcome the ATP world number 1. Alcaraz won the fifth set and showed why he topped the Pepperstone ATP rankings. After the gruesome match, Djokovic's speech contained much praise for his opponent of the day. However, as he looked up at his son smiling in the stands, he could not compose himself anymore.?

Djokovic cried and, as he gained composure, said, "I love you. Thank you for supporting me. I'll give you a big hug & we can all love each other. Thank you."

Novak Djokovic French Open Feat 2023

After a fantastic start to 2023, Djokovic seemed to falter. Not winning any back-to-back tournaments would not raise an eyebrow for any other player. But for Djokovic, it can become a big deal. The former World No.1 did not win any tournaments following the Australian Open. His best record was making it to the semifinal in the Dubai Tennis Championships.

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However, in the Monte-Carlo Master's he crashed out in the round of 16 and in the Srpska Open, he was ousted in the quarterfinals. In the Italian Open, he reached the quarterfinal but lost to Holger Rune.

With the Djoker enduring a slump in form, many didn't consider him to be a favorite for the French Open title. To worsen his odds, Nole was suffering from an injury prior to the clay season. But he would prove all of his doubters wrong as he went past each player with ease, only dropping two sets on his way to the final. In the final, he went on to win against Casper Ruud in straight sets. After lifting the trophy, he went one step above Nadal in the all-time grand slam race.

Novak Djokovic Australian Open 2023- A victorious hardcourt season

The Djoker began this year with an impressive win in the Adelaide International. He won the tournament while dropping just one set throughout the entire tournament. After that, it was time to reclaim his throne on the hard courts of Melbourne after an absence of one year. In 2022, Djokovic was deported from Australia as he failed to comply with vaccination rules.?

This year, the event became a topic of discussion as the country had relaxed its vaccine rules which allowed Djokovic to play in the tournament. Unfortunately, he could not maintain a controversy-free stint.

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In his match against the local favorite Alex de Minaur in the quarterfinal, the Serbian took a medical break which sparked debates in the tennis world. Many questioned the nature of the injury, and it led to a topic of intense discussion among fans and pundits.

Regardless of the issues, Djokovic won the Australian Open with great panache. The Djoker won his 10th Australian Open title this year to equal Rafa's record of 22 grand slams.?

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One would assume that the hardcourt season would follow with equal glory. Unfortunately, he was not allowed to play in the Sunshine Doubles. The Miami Open and the Indian Wells Masters were devoid of his presence. He did not enter the US as the vaccination rules did not allow him to travel to the country.?

Novak Djokovic's Net Worth in 2023

According to?Celebrity Net Worth, Novak Djokovic's has a total net worth $240 million in 2023. He became the first tennis player to win $100 million in prize money.

He has earned over $171 million so far in prize money as part of his tennis endeavors. Djokovic is the all-time leader in prize money earnings in tennis. Just in 2023, the Serbian has won over $6.5 million in prize money from various tournaments.?

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As per Forbes, Djokovic received around $32 million in 2022 through sponsorships and various other endorsements. The Serbian ranks 23rd in the Forbes list of the world's highest-paid athletes.

Novak Djokovic early life

Novak Djokovic began playing tennis when he was just four years old. Amidst difficult circumstances growing up, Djokovic still ended up as the best under-14 player from Europe and went on to shine the brightest on the ATP tour. The Serbian won his first Grand Slam title at the 2008 Australian Open as a 21-year-old.

Coming to his personal life, Djokovic started dating Jelena Ristic in 2005, and the couple got engaged in 2013. A year later, they got married in 'Sveti Stefan', a hotel resort in Montenegro.

The couple has two children - Stefan and Tara Djokovic.

His parents are professional skiers, and his?brothers are professional tennis players. All of them are based in Serbia.

Novak Djokovic's tennis career (2001-2023)

Djokovic started out on a successful path by becoming Europe's top-ranked under-14 player and was also part of Serbia's Junior Davis Cup event. His best record from the junior tour came at the Australian Open, where he reached the semifinals in 2004.

Having been considered a player who made regular appearances in the semifinals at slams, Djokovic found his first major title at the 2008 Australian Open. 2011 was the year when the Serbian star truly started his dominance against two of his biggest rivals -?Roger Federer and Rafael Nadal.

Both these opponents frequently met Djokovic and were defeated by the Serb on most occasions. The Serb's dominance continued even in 2021, where he won three Grand Slam titles and came close to winning an unprecedented Calendar Slam at the US Open.

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The 2022 season was a little rocky for Djokovic. He had to withdraw from the Australian Open. He found himself eliminated in the French Open in the quarterfinal. But he would maintain his Wimbledon streak as he won the title against Nick Kyrgios. Following the theme of the first slam, he had to withdraw from the US Open due to vaccination rules.?

In 2023, Djokovic would shine even brighter than before. Starting the year with a 10th Australian Open title meant that he now equaled Rafa's record. After the event, he would win the French Open for the third time and make it his 23rd grand slam, officially the most in men's singles. Unfortunately, he would lose his winning streak in Wimbledon as he lost against Carlos Alcaraz in the final.?


Over the years, Djokovic had numerous rivalries on-court against top-tier players. But, his match-ups against Federer, Nadal, and Andy Murray always enthralled fans and turned out to be engaging to watch.

Out of the three big opponents Djokovic has had over the years, it was his rivalry with Nadal that stands out. The duo played 59 matches against each other on the ATP tour, and Djokovic leads the tally by winning 30 contests.

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Their most recent interaction came at the quarterfinals of the 2022 French Open. In an engaging three-set battle, the Spaniard breezed past the Serb and went on to clinch the Roland Garros title.

Coming to Djokovic's rivalry with Federer, it can be considered one of the most entertaining rivalries on the ATP tour. The duo had numerous close battles, but it is the Serb who takes the pivotal lead once again. Both Federer and Djokovic played 50 times on tour, with Djokovic winning 27 matches.

Their most recent contest came in the semifinals of the 2020 Australian Open. Djokovic easily defeated Federer in straight sets.

Against Murray, Djokovic had a rather comfortable rivalry as he was clearly the dominating player whenever they entered a tennis court. There were instances where Murray took control, but overall, it was the Serbian star who led the head-to-head with 25 victories compared to Murray's 11.

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Now, Djokovic might be able to add Carlos Alcaraz to the list. The 16-year age gap makes no difference when the two players battle it out on the toughest stages. Alcaraz and Djokovic have faced each other three times. The Spanish rising star is in the lead; the only player in the rivalry to be above the Serbian.

They first met in the 2022 Madrid Open, where Alcaraz won. Then in the current French Open, Djokovic got the better of the 2022 US Open champion. Their latest and third meet was in Wimbledon, where Alcaraz bested the legendary Serb in five sets.


Novak Djokovic is one of the greatest tennis players of all time. He has 94 ATP titles and also has the highest Grand Slam count (23) on the ATP tour. He is also the only player in history to win all the Grand Slams at least twice.

Shortly after winning his 18th Grand Slam at the Australian Open 2021, Novak Djokovic crossed Roger Federer in the most weeks as the World No.1 record.

The 2021 season has been fruitful as well as a successful one for the year-end world number one. Djokovic started the year with his 9th Australian Open title at the 18th Grand Slam of his career.

Djokovic won his 19th Grand Slam at French Open 2021 when he defeated Stefanos Tsitsipas in the final. Hence he completed his double career Grand Slam. En route to the title, he beat Rafael Nadal in the semifinals.

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Following his 19th slam at French Open 2021, Djokovic won the record-equaling 20th Grand Slam after beating Matteo Berrettini at Wimbledon Championships 2021 final.

On the verge of achieving his Calendar Slam at the US Open 2021,?Daniil Medvedev?defeated him in straight sets in the finals in New York- which ended his 27-match winning streak at Grand Slams.

In 2022, Djokovic did not have as fruitful of a year but he still won Wimbledon and crossed the record of Federer's 20 grand slams. Following his win in the 2023 Australian Open, he equaled Rafael Nadal's tally.

To add to the glorious list, Nole claimed the most grand slam wins by any player in history at 23 titles, one above Rafa, when he lifted the Musketeers' Trophy this year.?

Playing style and equipment

Novak Djokovic is an offensive baseliner who is also known for his exceptional defensive skills. As years passed, Djokovic improved several aspects of his game, like his net skills, and also his serve became more accurate and to the point. These successful adjustments are what made him the leader of men's tennis at the moment.

Early in his career, Djokovic used a Wilson racquet but changed the company to Head after his 2008 Australian Open win. Since then, the Serbian star has stuck to 'Head' and is now currently using?the Head Speed Pro 2022 model.

Novak Djokovic career stats

The Serbian tennis star has amassed numerous records in his career. He owns nearly all the all-time records and shares just one record with?Roger Federer. He has won 38 ATP Masters 1000 titles, the most of any ATP player.

Djokovic clinched his record-extending 10th title at the 2023 Australian Open after missing it in 2022. His closest rival in this record is Roger Federer in the Open Era and Roy Emerson in the Amateur Era. Both have six Australian Open titles to their name.

Off the court - Novak Djokovic Foundation and Charity Work

Djokovic set up the?Novak Djokovic Foundation?to develop early childhood education projects in Serbia. It also gives grants for educational initiatives with the aim of helping children.

It was founded in 2007 to invest in early childhood education with a focus on Serbia. Only one in two children have access to preschool education in the country.

The belief was that early education could transform the lives of children as well as entire communities. The goal is to create best-in-class programs and learning environments in Serbia.

The Foundation has built and/or repurposed at least 18 schools and helped over 10,000 children to date. Djokovic set it up because he wanted to do something for children.

In August 2015, Djokovic was appointed as a Goodwill Ambassador for UNICEF.

Novak Djokovic's endorsements and sponsorships

Djokovic has been sponsored by the apparel brand?Lacoste?since 2017. He struck a five-year deal with Lacoste paying a premium to former sponsor Uniqlo. He wears?ASICS?shoes.

Other brands that work as sponsors for the Serbian superstar are tennis racquet giant?Head,?NetJets,?Seiko?Watch Corporation, and?Peugeot.

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Djokovic also endorses?Serbian telecommunications company Telekom Srbija?as well as?German nutritional supplement brand FitLine. Djokovic is also the ambassador of Ultimate Software.

Business ventures and investments

Since he started climbing the rankings in 2005, Djokovic started investing in several ventures around the world. First, he began a company called Family Sport which focused on hospitality when they launched Novak Caf? & Restaurants. Eventually, the brand would go on to grow big enough that it would handle real estate, sports/entertainment event organization, and even sports apparel distribution.

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After he won his fourth Master's title in 2015, he opened a health food brand known as Djokolife. He also has an 80% stake in a brand known as QuantBioRes, which is working to make a medicine for those who have contracted COVID-19.


Nole has changed the tennis world through his constant efforts. His continuous victories throughout the years have helped him earn a mind-boggling amount which further enabled him to establish several ventures to increase his income even more. He is not set to retire from the ATP Tour anytime soon and will surely manage to earn more than several other players.

Also Read - Novak Djokovic?s Logo ? Meaning And Significance

Personal Life

Novak Djokovic was born on 22nd May 1987, in Belgrade. He began playing tennis at the age of four.

Novak married his longtime girlfriend Jelena Ristic in 2014. He and his wife are blessed with a son Stefan and a daughter Tara.

His parents are professional skiers and his brothers are professional tennis players. All of them are based in Serbia.

How to Contact Novak Djokovic

Official website - Novak Djokovic?

Twitter - @DjokerNole

Instagram - djokernole




6 ft 2 in


Goran Ivanisevic


94 ATP titles

Net Worth

$240 million

Marital Status



Jelena Djokovic


Monte-Carlo, Monaco




Lacoste, Asics, Head, FitLine, Seiko, Peugeot, Ultimate Software Group, NetJets.