“We Have a Duty of Care to Our Players” – ATP Initiates Productive Plan Amid Coronavirus Pandemic

Published 05/07/2020, 5:16 PM EDT


With the tennis tour being put on a halt for an indefinite period, the traveling and competitive gameplay are missing from the professionals’ lives. Most of the tennis players are training on the courts near their localities. Also, the players now have the time to explore their hobbies further. To make their prolonged-break from the circuit even more productive, ATP has partnered with Coursera. And now, players on the men’s track have access to over 4,000 courses.

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Amid the coronavirus pandemic, the platform would aid them to develop new skills in the players. Their partnership will continue after the suspension period. The players are free to choose courses from business, technology, data science, personal development, and mental well-being. It is certain to help them in their lives away from tennis.

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ATP chairman on the initiative

Presently, ATP’s prime focus is to support the mental and physical wellness of players. “Our partnership with Coursera gives players the chance to develop valuable new skills and knowledge that will be of benefit to them for the rest of their lives,” said ATP Chairman Andrea Gaudenzi.

“We have a duty of care to our players and this is an excellent opportunity for them to think long-term beyond their playing careers. The online format and versatility offered by the Coursera platform is a perfect fit. Not only while at home but also on the road once the Tour resumes.”

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Also, the CMO of Coursera, Kim Caldbeck, spoke to ATP. “Coursera, along with its community of partners, is proud to serve hard-working athletes,” said Caldbeck.

Players can start with their courses on May 7, 2020.

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Furthermore, to financially support the lower-ranked players during the suspension period, the tennis bodies have raised $6 million in total. The players outside the ATP Top-100 will split the amount between them, easing the financial pressure on them.

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Mahalakshmi Murali

1907 articles

Mahalakshmi Murali joined EssentiallySports in 2018 as a tennis author and has gone on to pen more than 1800 engaging articles, probing into various aspects of the sport and its illustrious players. With her expertise on the sport, Mahalakshmi has interviewed stalwarts from the sport such as Serena WIlliams’ coach Patrick Mouratoglou and Kevin Anderson’s physio, Carlos Costa. Equipped with her vast experience and a keen understanding of the sport, Mahalakshmi now co-heads the tennis department.

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