Novak Djokovic turned professional in the year 2003. Back then, he was spotted head-to-toe in Adidas sports gear. However, later in his career, he switched multiple sponsors for his apparel. Post Adidas, the Serb dealt with Sergio Tacchini and Uniqlo and Lacoste.
Djokovic started using Adidas Barricades in 2011 and continued wearing them until 2018. In January 2018, he signed a contract with the Japanese footwear brand ASICS and since then; he has had a triumphant partnership with them. The Serbian champion stated that ASICS has the ‘best shoe technology’ and he uses the personalized version of the footwear.
In Melbourne, where Novak Djokovic picked up his 15th Grand Slam title at Australian Open 2019, he was spotted wearing ASICS Court FF 2. These shoes were exclusively designed and re-engineered by Djokovic himself. The Serb cooperated with the research and development team of ASICS for six months and shared his insights as well as on-court requirements with them.
The key features in the shoes such as Twistruss and mono-sock construction ensured better agility and quick movement of the player. An ideal Twistruss provided a better rotation. Also, the internal twist reduced the weight on the sole, making the shoes extremely light.
“I was definitely emphasizing lightness of the shoe that would help my speed but also provide good stability. I’m really keen on having a good Twistruss to be able to have the right rotation. So, the balance between that was definitely a big challenge, but ASICS has the best shoe technology, so it seems like it has been achieved,” Novak Djokovic said.
The technical team worked meticulously to fulfill the requirements of the most elastic tennis player on the ATP Tour.
The Court FF 2 edition is similar to Gel-Court FF (which Djokovic was using in 2018). The term ‘FF’ refers to the FlyteFoam cushioning feature throughout the midsole. In the latest edition, the outsole is completely modified and in this model, speed meets stability, durability, and comfort (as stated by the merchandising manager ASICS)
Not too long ago, Novak Djokovic also shared an interesting insight regarding the symbols on his shoes. One of them is his logo and the other one (on the throat of the shoe) is the Reiki symbol- which represents ‘all the energy of the universe is concentrated here and now.’