Episode 7: John Andrews on The Business Behind NASCAR & the Power of Athlete-Driven Brands

How important is early career experience?

What was Walmart’s biggest early advantage in digital?

What word best describes the business era before digital?

What is most important for brands to handle change?

Transitioning from investor to CMO is mostly about

What is the strongest asset of a celebrity-driven brand?

NASCAR fans are best described as

What matters most when choosing a craft beer?

Which expansion strategy is most effective for a brewery?

What was most important for brands to survive during COVID?

Why visit a taproom instead of purchasing beer from retail?

What is the biggest benefit of a unique brewery taproom?

What’s the best way to stand out in crowded retail?

NASCAR’s modern evolution is mostly about

Retailers choose products mainly because of

How important is founder involvement in a brand?

Retailers value customer traffic metrics because they drive what results?

What defines NASCAR’s appeal?

Supporting small race tracks strengthens what key areas?

Where should sports-driven brands expand first?

What is the biggest strength of athlete-driven brands?

What makes someone switch from investor to operator?

Best outcome of a brand-athlete collaboration?

What’s the hardest part of launching a new brewery?

What defined the best brands during COVID?

The right audience for a craft beer brand starts with?

The most underrated factor in retail success?

What drives beer brand growth the most today?

What keeps fans loyal to a niche brand?

Best form of monetizing brand content?

What makes it easier to scale a lifestyle brand?

Most challenging part of new market entry?

How often should a growing brand shift its strategy?