Twitch Set to Rebrand Its Gaming Division

Published 08/10/2020, 8:54 AM EDT

Amazon had brought something exclusive to streaming with Twitch. Originally launched as Justin.tv, Amazon has decided to rebrand Twitch to ‘Prime Gaming‘. With its huge popularity and user base, the unique streaming platform has changed the course of streaming. So much so, that now many people have started considering streaming and broadcast as a primary source of income. Now with Mixer gone, and since Facebook Gaming is not yet a huge potential contender yet, Twitch might just be the big thing out there currently.

ADVERTISEMENT

Article continues below this ad

Further reading: Cyberpunk 2077: Next Night City Wire Episode Live Tomorrow

Now, the news of Twitch’s rebranding is supposed to be a secret still. Amazon will be making the official announcement today. It has sent this news confidentially via email to partners.

ADVERTISEMENT

Article continues below this ad

Twitch becomes a part of the Amazon Prime family

This is what we think. Amazon launched Twitch as a subsidiary, and now probably wants to put all the entertainment wings under one banner, that being ‘Amazon Prime’. Now, this is just an assumption and we do not know the real reason behind it. Maybe we can gather more insight from the announcement.

Prime Gaming will feature new and exclusive content that will be available for free to all Amazon Prime members. This looks like a good step, unifying the entire user base under one banner. It will also put much in store in return for just one Prime membership across all the platforms of entertainment.

ADVERTISEMENT

Article continues below this ad

Popular eSports analyst ‘Slasher‘ Breslau posted a tweet, with pictures from the mail sent to various partners of Twitch. And the perks that come with becoming a member of Prime Gaming are quite impressive too!

ADVERTISEMENT

Article continues below this ad

By bringing this streaming platform under the entertainment banner of Amazon Prime, it could be looking at an even more expanded user base soon. This might result in Twitch gaining a monopoly as a streaming platform and may result in a complete entertainment ecosystem under Amazon’s wing. Let’s see how it turns out.

Source: Twitter.com/Slasher

SHARE THIS ARTICLE :

ADVERTISEMENT

Samyarup Chowdhury

682 articles

Samyarup Chowdhury is an eSports author at EssentiallySports since June 2020. An avid gamer since his childhood, Samyarup has played many titles such as GTA Vice City, IGI, and FIFA, among others. Currently, he is a rather defensive fan of Valorant and the Assassin's Creed franchise.

ADVERTISEMENT

ADVERTISEMENT

EDITORS' PICK