Following the conclusion of UFC Fight Night: Eye vs Calvillo, Dana White added to his impressive streak of hosting events regularly. In the post-event media interaction, the UFC President spoke about the ESPN deal boosting his company. Furthermore, he did not miss out on an opportunity to “give a shoutout” to a longtime rival in Top Rank’s Bob Arum. 

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Dana White makes a snide jibe at Bob Arum

While talking to reporters, the UFC President highlighted his organization’s upward trajectory since inking the deal with broadcaster ESPN. 

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He said, “When we first started on ESPN. You know if you look at the ESPN totem pole right. We had NFL, Major League Baseball…NBA, these guys, right? We were down, right, we were like one notch above cornhole okay.”

He went on to talk about how the tables have turned with Cornhole being placed higher than boxing right now. 

“Now we sit at a much better place on the ESPN totem pole than we did when we signed this deal a year and a half ago. And… uh which by the way… cornhole almost outrated Top Rank the other night for their live fights. So congratulations to Top Rank and Bob Arum.”

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Finally, a triumphant Dana White concluded in emphatic fashion, “Just wanted to give him a shout out. Good job Bob, you’re f**kin brilliant. You d**khead.”

The beef between the duo is quite known. Recently Dana White even said he would not allow the boxing promoter to hold events in the UFC’s Apex facility in Las Vegas. 

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Read: “If He Wants to Use the Apex, I’d Tell Him to Go F**k Himself” – Dana White Reluctant to Help Bob Arum

As a result, Top Rank resumed their activities behind closed doors with cards on June 9 and June 11 behind closed doors at the MGM Grand Arena. However, they haven’t experienced the success akin to the UFC since the post-pandemic resumption. 

What are your views on Dana White’s latest dig at the 88-year-old boxing promoter? 

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“Bob Arum is a D***head”- Dana White Returns Fire At Bob Arum Following His Comments

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Reubyn Coutinho

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Reubyn Coutinho is the Head of Fact-Checking Initiatives and Content Quality Lead at EssentiallySports, where he oversees editorial quality across multiple sports verticals. A Communication graduate, he’s spent over five years shaping the site’s evolution from a niche sports blog into an all-in-one news platform, mentoring more than 110 journalists, introducing data-driven article improvements, and developing editorial guidelines for global audiences. Across his career at ES, Reubyn has worked as a writer, editor, and senior editor, covering everything from UFC, WWE, and boxing to F1, NFL, NBA, and tennis. His bylines include exclusive interviews with former UFC champions Demetrious Johnson and Miesha Tate, as well as combat sports stars Marcus Almeida and Sage Northcutt. Known for his meticulous eye, he regularly resolves headline debates, revisits trending pieces using live analytics, and sets the standard for high-quality sports reporting. Outside of sports media, Reubyn is an active film critic, contributing reviews and festival coverage to Netflix Junkie, where he’s covered events such as MAMI, Venice, and NYAFF. Whether he’s breaking down a championship fight or a Hitchcock classic, his work comes with deep research with a pure love for sport.

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