Since his retirement from MMA, Khabib Nurmagomedov‘s choice of ventures and promotional activities has sparked a polarizing response among fans. Recently, the former UFC lightweight champion appeared in an advertisement for Etihad Airways alongside legendary footballer Clarence Seedorf. The ad depicted the two stars boarding a flight together, only to be surprised by the star-struck passengers surrounding them.

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In the advertisement, as Nurmagomedov and the AC Milan legend take their seats on the plane, they notice the curious stares of their fellow passengers. They first assumed it is because of their own presence. However, they quickly discover that the fascination is directed toward the majestic falcon companion perched beside Nurmagomedov.

Khabib Nurmagomedov

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The clever twist of the advertisement then showcases Etihad Airways’ tagline behind this entire advertisement – “Etihad welcomes all football fans including falcons”. As expected, the video spread like wildfire in the MMA community. Moreover, it sparked a wide range of reactions from fans.

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Fans react to advertising featuring Khabib Nurmagomedov and Clarence Seedorf

Some praised Khabib’s acting skills, while others playfully criticized the UFC legend for the same. Moreover, many fans pointed out that the commercial should have featured internet celebrity Hasbulla instead of Falcon. Moreover, many people were just shocked that the Eagle was actually acting on screen!

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Here are some of the fan reactions –

  • “That’s some acting”
  • “Thought it was gonna be hasbulla lmao”
  • “No way they got him to do all that acting MUSTA BEEN A SERIOUS CHECK!”
  • “His acting is on par with his striking “
  • “Fun fact: They copied the Kobe x Messi Turkish airlines ad that’s at least 7+ years old”
  • “Damn, not gonna lie. Our airlines need to step their game up”

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  • “Insert Conor LMAO here”
  • “Pretty funny, didn’t expect Khabib to EVER do an advertisement”
  • “They couldn’t afford to add Hasbullah?”

This is not the first time Nurmagomedov’s post-retirement work has generated such a response. Earlier, his ventures in the world of NFT and cryptocurrency were also highly criticized by the public.

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What is your opinion on Khabib’s recent advertisement for Etihad Airways? Did you find it amusing? Or were you as unimpressed as some of the reactions above? Do let us know your unfiltered thoughts in the comments section below.

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Sushant Sharma

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Sushant Sharma is a UFC Content Analyst at EssentiallySports. A senior writer with almost 1000 articles under his belt, Sushant is always scanning the MMA landscape for current trends and breaking news. His knowledge and expertise in the sport are well-reflected in the ‘Opinion’ pieces he churns out from time to time. Sushant’s impactful style of writing has earned him a mention from boxing champion turned MMA star Claressa Shields. He is a constant presence in the live coverage team, updating the fans with all the latest news from live events in real time. In his free time, Sushant trains in combat sports and powerlifting. He is an accomplished powerlifter with silver and bronze medals at the State level. You can reach out to him at

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