Accused of Pushing “Snake Oil” to His Fans, Joe Rogan Called a Sell Out After Promotional Stunt Backfires

Published 11/21/2023, 2:34 AM EST

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Joe Rogan, host of the JRE (Joe Rogan Experience) podcast and UFC commentator is known for his incredible dedication to fitness. He is the co-founder of the supplements and health company, Onnit, which was purchased by Unilever, in 2021. However, Rogan has often come under scrutiny for his promotion of supplements and health trends by fans. 

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In a recent Instagram post, Rogan featured himself promoting the ‘Alpha Brain’ line of products. But the fans evidently disapproved of Rogan choosing to endorse the line. They were thus quick to call him out for promoting “snake oil” in the market! Let’s take a look at what the netizens had to say!

Fans slam Joe Rogan in a promotional stunt gone awry


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The JRE has been a platform for Rogan to promote interesting health trends and unique supplements for his fans. From the ‘carnivore diet’ to sensory deprivation tanks, Rogan’s dedication to maintaining his physical and mental health is evident. However, not all of his endorsements have sat well with the fans.

In the post by Onnit on Instagram, Rogan can be seen holding a bottle of ‘Alpha Brain’. The supplement is a nootropic, claimed to enhance cognitive function and brain power.


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But it’s important to note that the US FDA (Food and Drug Administration) released a statement in 2019 warning consumers about the claims made by companies selling such products. And Rogan’s promotion of ‘Alpha Brain’ has caused the fans to proclaim him a ‘sell-out’ for his behavior!

Here’s how the community reacted:

Fans pointed out that Rogan seemed not to be getting any benefits from the products himself

That’s why he’s always messing up in interviews and stuttering

Others humorously pointed out the meme potential of the image

The photos with photoshopping out the bottle for something else is going to be amazing

Some see it as a sellout move by Rogan, highlighting his financial success and willingness for paid endorsements.

So Joe finally sold out huh? Sad day.

This guy has more money than he knows what to do with but is always happy to take a paid endorsement.

Others view it as a natural progression, labeling him a “snake oil salesman” 

It’s the natural progression… now he’s literally a snake oil salesman 

Some fans observe Rogan’s influencer side.

Joe Rogan showing his influencer side 

There was also criticism about potential Adderall use by Rogan and accusations of money-driven motives

He overdoses on Adderall… this is garbage… he’s trying to make more… it makes you nauseous

One fan humorously shares a unique approach to memory loss using weed!

I use weed for my memory loss. I don’t remember something, I smoke, then I forget whatever it was that I couldn’t remember. Problem solved


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Fans expressed mixed reactions to Joe Rogan’s promotion of supplements online, with many criticizing him for his promotion of “snake oil”. The diverse responses capture the complexity of public opinions surrounding Rogan’s ventures into supplement endorsements.

However, despite his criticisms for his endorsements, Rogan remains an important voice in the mixed martial arts world. And he has recently shared his approval for the UFC’s latest interim heavyweight champion!

Rogan proclaims the ‘evolution’ of UFC heavyweights is here

Tom Aspinall’s knockout victory at UFC 295 caught the attention of UFC commentator Joe Rogan. Despite less training time and a back injury, Aspinall’s performance left a lasting impression. This prompted Rogan to praise Aspinall, and call him the next ‘evolution’ in MMA!


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During the JRE podcast episode with Dwayne “The Rock” Johnson, Rogan highlighted Aspinall’s versatility, noting his elite jiu-jitsu, takedowns, and outstanding striking. He stated, “He is, again, the next advancement in the evolution of the sport…that guy’s got elite jiu-jitsu, he’s got elite takedowns, his striking is outstanding.”

via Getty

Looking ahead to 2024, Aspinall’s stance on Jon Jones potentially being stripped of the UFC Heavyweight Championship adds intrigue to his future in the sport. As Rogan sees it, Aspinall’s multifaceted skill set positions him as a significant force in MMA’s evolution!


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Do you think the criticism Rogan received from fans for his product endorsements was valid? Why or Why not? Share your thoughts in the comments below!

Watch This Story: Joe Rogan And Chael Sonnen’s Most Iconic Moments In The UFC 



Written by:

Dushyant Patni


One take at a time

I am Dushyant Patni, a UFC writer at EssentiallySports. My passion for Mixed Martial Arts started because my father used to be a boxer and a martial arts fanatic. It passed down to me as my first pair of boxing gloves were his old ones! Prior to joining EssentiallySports, I honed my writing and editing skills across various organizations as a writer and an editor.
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Edited by:

Joyita Das




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