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Dana White-Led UFC Signs $100 Million Deal Amidst Former Champion’s ‘Billions of Dollars’ Frustrations

Published 06/10/2022, 8:26 AM EDT

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From a meager million-dollar valuation to a giant leap into the multi-billion dollar sale, UFC has come a long way. The promotion continues to scale to new heights and picks up valuable partnerships across the board from all over the world. However, this splurge in their market share and values has not reflected in fighter pay, and the roster continues to bring up that issue.

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In a recent interview with MMA Fighting, former UFC middleweight champion, Luke Rockhold aired his frustration with the promotion. He looked at the immense growth of the sport and how it has reached the multi-billion dollar mark. But unfortunately, this hasn’t affected the fighter’s pay in any shape or form, which seemed quite puzzling to the former champion.


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Rockhold has been a part of the sport for a long-time and he continues to fight to this day. He took aim at the UFC brass, called them out for ignoring fighters. He said,” What the f**k are we doing here? F***g 50 thousand dollar bonuses going around like f***g two decades, what the f**k? The valuation of the company is going up, f*****g billions of dollars, and we are still stuck on 50 thousand dollar bonus checks. What the f**k is this? People need to wake up,” 

via Getty

He added,” Remember when they were doing 100 thousand dollar bonuses? Back when Jake Shields fought f**g George St Pierre, you know what I mean? And we are still stuck on 50 thousand-dollar bonuses. I mean, how many billions have we gone up in valuation since that?”


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UFC picks up $100 million partnership with VeChain

Dana White’s team shared massive news about an important tie-up with world leaders in blockchain technology. The marketing partnership has raised $100 million for the UFC as it brings VeChain onboard.

Watch this story: Luke Rockhold Being Socially Awkward


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The deal will help both parties to benefit from one another, as the premier MMA promotion will serve as a great marketing partner. MMA is one of the fastest-growing sports in the world and UFC offers a platform that touches around 900 million households each year.

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Written by:

Ayank Chourasia


One take at a time

Ayank Chourasia is an eSports author at EssentiallySports. He has been writing since 2016 across various fields, having done his BBA from T.I.
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Edited by:

Sreeda U M