“How Much Did Bud Light Pay” – Joe Rogan Lands in a Mess as Kid Rock’s U-Turn After Dylan Mulvaney Controversy Triggers Fans

Published 02/22/2024, 11:34 PM EST

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Joe Rogan’s latest guest on the JRE (Joe Rogan Experience) has found himself on the receiving end of fan backlash! In the JRE episode no. 2106, musician Kid Rock appeared on Rogan’s top-rated podcast. The music artist grabbed the headlines last year because of his issues with ‘Bud Light’ and their association with TikTok influencer, Dylan Mulvaney.

And to celebrate his appearance on the JRE, Rogan shared a picture of himself with Kid Rock. He captioned the post, “I had a great time drinking @budlight with @kidrock!”. This move didn’t sit well with the online community.


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A post shared by Joe Rogan (@joerogan)


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Rock emerged as part of the uproar in 2023 when Bud Light partnered with Dylan Mulvaney, a trans influencer who posted videos of herself online with custom cans of beer that were specially designed by the company for her, to mark their partnership. In response to Mulvaney’s post, Kid Rock shared a video of himself dramatically firing on a large case of Bud Light beer with a rifle while highlighting his displeasure with the brand. The move by Bud Light also drew calls for a boycott for the company. The intensity of the fervor increased with Rock’s video leading the calls of criticism against the brand.

However, in his latest appearance on the JRE, Rock stated that “I was pissed, but it wasn’t like it was going to wreck my day, let alone my life. I was just kind of like, ‘What the f–k are they doing?’”.  But his statements and picture holding a can of the beverage didn’t sit well with the online community as they took to the comment section to highlight their disappointment with Kid Rock’s apparent endorsement of Bud Light, following his previous stance!

Fans slam Kid Rock for his Joe Rogan podcast appearance with a can of Bud Light

Fans expressed amusement, skepticism, and disappointment over Kid Rock’s apparent change of stance regarding Bud Light. Here’s how the netizens reacted:

Some fans stated that while they supported Rogan and Rock, they weren’t going to drink the beer which they compared to “transmission fluid” in automobiles


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“I love both of you…but not enough to drink transmission fluid”

Others wanted to know how much money was exchanged between the brand and Kid Rock to promote the beer

“How much did Bud light pay Kid Rock to sell out? “

Fans highlighted that no amount of celebrity endorsement would lead to a change in opinion about ‘Bud Light’

“Not even you can save bud light bro…but they are trying hard!”

Some took humorous shots at the entire situation

“No one has a great time drinking bud light”

While some stated their displeasure with the social media post.

“Man that sucks bad you’d make a post like this”

The apparent change in alignment from Kid Rock perplexed others


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“Wasn’t he anti Bud light”

Fans also wanted to know if Rock took part in the promotion because he was in financial trouble

“You don’t have enough money?”


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In conclusion, the reaction to Kid Rock’s apparent endorsement of Bud Light was diverse, reflecting a range of emotions from fans. While some expressed humorous skepticism about the beer’s quality and speculated about financial incentives, others voiced disappointment and questioned the sincerity of the endorsement. Overall, the responses underscore the complexities of celebrity endorsements and the scrutiny they face from fans.


Written by:

Dushyant Patni


One take at a time

Dushyant Patni is a UFC writer at EssentiallySports. Dushyant brings 8 years of professional writing experience to his coverage of MMA at ES. This literature graduate excels in the coverage of both MMA-related and off-topic subjects.
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Edited by:

Amal Joyce