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“I Am My Own Competition” – $60 Million Spotify Podcast Hosts Fires a Warning to Joe Rogan

Published 05/23/2022, 7:40 AM EDT

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‘The Joe Rogan Experience has been one of the most popular podcasts in the world. Since starting it in 2010, Rogan has achieved a lot of fame. The UFC color commentator has become one of the most successful names in the podcast industry with many podcast hosts looking to replicate the success of Rogan. Recently, $60 million podcast host Alex Cooper shared her thoughts on the same.

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In an interview, Cooper said, “You must have your eye on someone. OK, yeah. Obviously, the person above me is Joe Rogan. I’m usually second to him. But I don’t feel competitive with Joe Rogan because our content is so different. My show is one of the biggest shows in the world.”


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Further, she added, “In my category, there is nothing above it. That is why I can, not arrogantly but confidently, say I am my own competition. Which can be worse than having someone to catch up to. I have to find my own way to motivate myself. But that’s not ever been my problem because I live in a bubble.”

Cooper went on, “I cannot not work. My competitiveness is like, I want to have the No. 1 show in the world. I want to break every record possible.”

Why is Joe Rogan So Important to the UFC?

One can’t blame Cooper for eyeing Rogan’s no 1 spot. Over the years, through his podcast, Joe Rogan has achieved both fame and success.

A glimpse into the success of The Joe Rogan Experience

UFC color commentator and podcast host Joe Rogan launched his podcast, The Joe Rogan Experience, on December 24, 2009. Since then, the podcast has been extremely successful.


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On the podcast, Rogan discusses a variety of topics that people from different walks of life can enjoy. These discussions take place with notable guests. Topics such as science, martial arts, psychology, health, etc are all discussed on the podcast.


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Many celebrities to have been a part of the podcast. Mike Tyson, Elon Musk, Robert Downey Jr, etc. are some of the many notable guests who have appeared. Fans often laud Rogan for his listening skills and for bringing out the best out of his guests.

Originally, the podcast began in YouTube, but on May 19 2020, Rogan announced his podcast would move to Spotify. The commentator had signed an exclusive licensing deal worth an estimated $100 million.


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Nevertheless, through hard work and dedication, Rogan has built a great platform for himself. Many fans around the world wait with eagerness to listen to the podcast, which proves its greatness.

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Written by:

Varun Bhat


One take at a time

Varun Anand Bhat is an MMA writer at EssentiallySports. Not only does he train in MMA but he is also a certified judge, which gives him valuable insight while writing content. The fight between Conor Mcgregor & Eddie Alvarez at UFC 205 was responsible for making him interested in the sport of MMA.
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Edited by:

Sreeda U M