Dana White is in the news for his recent deal with Bud Light. The UFC CEO recently signed a deal with the company, once again making them sponsors of the UFC. In a recent YouTube video, he explained why he chose Bud Light and shared his thought process. 

White in the video gives us a glimpse of the work done by Bud Light. According to him, the company does a lot of positive work for the society. He feels he has made the right decision by associating himself with Bud Light and is not backing down because of the backlash. Let us see what he had to say.  

‘Bud light is the right move for me’- Dana White

The UFC CEO has an immense belief in his association with the company. Unriddled by the criticism he faced online, White made it clear that this was the right move for him. As we listen closely to the video, we realize Bud Light contributes a lot to society. Anheuser-Busch employs more than 65,000 Americans every year. Apart from providing employment, it also helps the farmers and spends a reasonable amount of money on them.

Anheuser-Busch mainly received criticism after transgender TikTok influencer Dylan Mulvaney partnered with Bud Light for an ad campaign. They paid her to post a video featuring a Bud Light Can with her face on it, sparking a furor on the far right. This is what led to the company facing criticism for being too woke. However, White looks unaffected by these claims and feels he has made the right decision. 

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While speaking in the latest YouTube video, he said: ‘It’s like the Bud Light deal. You know people are talking s..t now, sellout and all the s..t. I’m the furthest thing from a sellout. Bud Light is the right move for me. They are exactly who I want to be with right now, and we are very aligned as far as core values go. 65000 Americans get employed. That should be enough. Why would you put a bullet in that brand?

The UFC parted ways with Bud Light back in 2017 and sighed with Modelo. After six long years, the promotion has once again partnered with the brand and it will seen in the UFC from January 2024. Let us now take a look at the two brands’ history and their new deal.

A partnership for the ages to come

Anheuser-Busch and Bud Light had been the official beer sponsors for the UFC for almost a decade before parting ways in 2017. The new partnership between the two is around $105 million for a period of six years.

Both companies first started working together in 2008 and worked together for nine years. However, in 2017, the UFC ended the deal and brought in Modelo. The Modelo partnership that began in 2018 will come to a close this year. The new deal will begin in January 2024, as both companies will look to work together once again. 

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While the whole arrangement has received a lot of backlash, White believes this is the perfect partnership. Anheuser-Busch is also investing a lot in marketing after the company faced a dip in sales. Will their association with the UFC help them improve their sales? Will the partnership between both companies be fruitful? Let us know about it in the comments below. 

Watch this story: Joe Rogan and Chael Sonnen’s most iconic moments in the UFC.