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The UFC president Dana White has made the promotion into one of the most profitable organizations in the world. White is an incredible businessman and has been making big movies with the UFC, smashing records year after year. The UFC is now synonymous with MMA and is the highest level of martial arts competition in the world.

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Back in 2020, when Israel Adesanya took on Paulo Costa for the Middleweight championship, Showtime boxing had a boxing event on the same night. White was asked in an interview about the UFC having the event on the same night as Showtime boxing, and if he was worried about it.

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To that White had a savage response, “I don’t wanna comment…That’s like the toughest kid in school picking on the biggest nerd. My daughter is 14 and her Instagram account is private and she gets more views than Showtime Boxing does.”

READ MORE: How Much of The UFC Does Dana White Own?

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He also said, “The world of boxing hasn’t been able to do what I’ve been able to do [in MMA] over the last 20 years. White added, “if they can’t do things when the world is normal, you can’t expect them to do things when the world is crazy.”

The top brass of UFC has made the promotion incredibly profitable and has managed to break the gate records in the pandemic as well. His vision for the UFC is big and White is definitely one of the best business executives in the world of combat sports.

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What did Dana White do before running the UFC?

Before making the UFC one of the biggest organizations in the world, White started off very small. The UFC president was a bellboy at an affluent hotel in Boston. White used to receive tips just like other bell boys, and they would often quarrel over who got the tips.

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They did this by organizing small fights with rules, and the winner got the tips. Even though it was small, his journey in the fighting world began from here. He then became involved in boxing promotions, after which he moved to Vegas because of some threats he got from the mob.

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He then went on to the MMA scene as a manager for fighters, and made his way to the top of the promotion, finally becoming the UFC president. White’s journey to success is commendable, and he has worked incredibly hard to enjoy life the way he does today.

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Written by

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Pranit Punjabi

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Pranit Punjabi is a UFC author at EssentiallySports. A third-year psychology major, this Justin Gaethje fan merged his interest in psychology with his deep passion for MMA and was intrigued by this new angle to help him get closer to the action. Pranit aims to look through the violence and chaos, into what makes MMA truly beautiful, the deep and rich psychological aspect of the game. He hopes to capture the mental spirit of the fighters - their discipline, eccentricities, background, and grit. Apart from MMA, Pranit enjoys soccer and is an ardent supporter of Chelsea FC. Aside from his professional pursuits, he enjoys gaming and writing music.

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Vibhanshu Kumar

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