Spotify’s “Billion-Dollar Contract” for Joe Rogan Could See $33.5B Company ‘Putting Up’ With Controversial Podcaster

Published 11/09/2023, 4:35 AM EST

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Joe Rogan has grown to become one of the most influential people in the world. This can most be credited to his podcast, ‘The Joe Rogan Experience’. The JRE podcast became so popular that Rogan landed a deal with the $33.5 billion-worth audio platform, Spotify. However, his deal with the audio platform giants is coming to an end this year.

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Joe Rogan signed a million-dollar contract with Spotify in 2020. The value of the deal was worth around $200 million. JRE has exclusively aired on that platform. However, the deal will end in 2023, but Patrick Bet-David believes that Spotify could renew the contract with Rogan for an astonishing amount of money. Let’s see what he had to say.

Patrick Bet-David believes Joe Rogan could land a billion-dollar contract with Spotify

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Patrick Bet-David sat down for a discussion with his ‘Valuetainment’ team member, Thomas Ellsworth, and spoke about Joe Rogan’s contract with Spotify. They mentioned how the JRE host’s deal with the audio platform is coming to an end. However, they believe that Spotify might want to stick with Joe Rogan and could hand him a billion-dollar contract.

Thomas Ellsworth weighed in on the situation of Joe Rogan and mentioned how Spotify had a great Q3 in 2023. As such, there is a possibility that they might offer a new contract to the 56-year-old. Ellsworth said, “I think the number’s [of the new contract] going to be 2x over 10 years what they had him for the first time.” Patrick Bet-David then mentioned to Thomas Ellsworth that 2x in 10 years could amount to a billion dollars for Joe Rogan. “Do you know what 2x over 10 years is? It’s a billion-dollar contract,” he stated.

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Patrick Bet-David has no doubts that Joe Rogan can do whatever he wants. He has that level of influence. Moreover, Bet-David also noted that Spotify may not have any problems with Rogan posting clips of his videos on YouTube while also releasing episodes on their platform. “They’re [Spotify] okay with Joe putting his clips on YouTube then it pushes it back to it,” Bet-David further stated. He also went on to mention a new tactic that Joe Rogan used during one of his recent JRE episodes. 

JRE host posted the recent Elon Musk episode on X

Joe Rogan’s podcast episodes are often three hours long. As such, Patrick Bet-David turned his attention to the 56-year-old putting the first couple hours of the podcast with Tesla CEO Elon Musk on X (Twitter). Then, the rest of the episode was made exclusively available on Spotify. “Joe did the Musk interview… They put the first two hours on X (Twitter) and Joe uploaded it directly on X and the last 45 minutes, you could only get on Spotify,” said the ‘Valuetainment’ host.

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This, Patrick Bet-David claims, shows the amount of power Joe Rogan has when it comes to handling his podcast. However, if Spotify chooses to renew Joe Rogan’s contract, the $33.5 billion company could ask the JRE host to make a few changes. This could help both sides get the best from their partnership. “He gets to pick and choose what he wants to do. If I’m Spotify, it going to be tough for me to allow you to put the first two hours of the content on X. Maybe I do an hour and the other two hours go on Spotify,” Bet-David added.

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Joe Rogan has full control of his shows and what he wants to talk about. There have been multiple instances of him talking about some of the most controversial things out there. However, Rogan has proved to be a worthy partner for Spotify, and considering his retention would be a win-win for both. It remains to be seen how things unfold when the deal ends this year.

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Written by:

Himanga Mahanta

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I am a UFC writer at EssentiallySports, and my passion for MMA and a deep understanding of its intricacies have allowed me to churn out more than 1000 articles. I have covered numerous UFC events and fighters, with the aim of bringing my readers closer to the action and the athletes they admire. I have developed a knack for providing analytical coverage of breaking stories from the world of MMA.
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Edited by:

Joyita Das

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