UFC Set for Long Term Growth as Parent Company Endeavor Sees 24% Spike in Stock Since IPO Listing

Published 05/30/2021, 7:06 AM EDT
RIO DE JANEIRO, BRAZIL – MARCH 20: UFC President Dana White speaks to the media during the UFC 189 World Media Tour Launch press conference at Maracanazinho on March 20, 2015 in Rio de Janeiro, Brazil. (Photo by Buda Mendes/Zuffa LLC/Zuffa LLC via Getty Images)


The UFC could be looking at sunny days ahead as their parent company, Endeavor Group Holdings, is doing well on the stock market. The entity, which moved into the public domain is closing out its first month in the positive returns margin. Endeavor is set to close out with a 24% rise in stock price from its IPO price of $24.

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Endeavor is home to several media and entertainment powerhouses with the UFC being one of their most illustrious acquisitions. The company purchased the leading MMA organization of the world in 2016 in a $4 billion acquisition led by private investors. The entity is looking to grow and expand outside its current realm of operation and continued success will allow them to do so.

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The CEO of Endeavor, Ari Emanuel will report on its second-quarter earnings on June 2. Emanuel is a familiar face to hardcore UFC fans who know of his storied association with UFC President Dana White. The long-time boss of the UFC has gone on record about his close business relationship with Emanuel that is years in the making.

UFC x Endeavor: Onwards and upwards

There was plenty of speculation back in 2016 when the UFC was no longer set to be under the behest of the Fertitta Brothers. However, through the UFC’s entry into the world of the entertainment giants, things have looked promising. Chiefly, the UFC’s link up with ESPN has been monumental and has further legitimized a once criticized sport.

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The next step in the upward trajectory has been the IPO listing that saw shares of Endeavor go live on April 29. The company’s stock price initially dipped below $24 for a brief period. However, by the day’s end things picked up, and the day ended with prices at $25.20. May 14 saw the highest peak touching $33.20, and the shares closed on May 28 with a 4% gain overall from the previous margin, per Variety.com.

There is an overarching sense of optimism for the long run looking at the post-IPO performance of Endeavor. In turn, the UFC can hope that things remain on the incline as they charter a fresh course as partners with Endeavor.

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Darryl Pinto

1634 articles

Darryl Pinto is a senior MMA writer at EssentiallySports. He is currently pursuing his graduate degree in Mass Media (with a specialization in Journalism) out of Xavier’s College and has a year's experience in his current role. Darryl specializes in predictions, reporting, and covering UFC events live.

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