Bruce Buffer is irreplaceable in the UFC. His voice is what hypes up the crowd and builds up the fighters ahead of 3 to 5 rounds of action. The ‘Veteran Voice of the Octagon’ first used the unique introduction at the main event of UFC 100 where Brock Lesnar defended the UFC Heavyweight Championship against Frank Mir.  The veteran announcer appears on UFC Fight Pass and spills the beans on his iconic ‘Buffer 360’ to Jon Anik and Megan Olivi.

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Bruce Buffer Elaborates on the ‘Buffer 360’

“I come out of the corner of Frank Mir. I’m walking to Brock, in my head my left brain’s telling the right. If I don’t do a 360 right now, I’m gonna be the bitch of the internet on Monday. Okay. I mean the forums are gonna tear me apart. So I went over to Brock thinking about it plant my feet looked at him and I jumped up and spun around. I landed perfectly shoved that card in his face, roared Lesnar and his arms went up.” 

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Buffer says the spontaneity of the moment and the execution was just perfect

And honestly, I don’t think a screenplay or a director could have written the scene more perfectly. Right? And I looked to my left and knew what was going on over there in the corner and Rogan and all of then are going bananas. And I think it myself. Mission accomplished. All good.” 

Check out a fan video of Buffer introducing the “360” to the world

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The Buffer 360, along with the iconic and powerful “It’s time!” serenading throughout the arena are what UFC fans thirst for. At times, they even join Buffer as he says it.

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UFC 249 returns next month at Jacksonville. This is because the state of Florida has deemed sports as essential businesses. We know the fighters who will be there and we know Joe Rogan will be there. Fans certainly hope Buffer will be there as he will be needed to spice up the event in an empty arena. Until that moment arrives though, check out some of Bruce Buffer’s iconic Octagon Introductions, such as this one of Conor McGregor at UFC 189. 

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Reubyn Coutinho

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Reubyn Coutinho is the Head of Fact-Checking Initiatives and Content Quality Lead at EssentiallySports, where he oversees editorial quality across multiple sports verticals. A Communication graduate, he’s spent over five years shaping the site’s evolution from a niche sports blog into an all-in-one news platform, mentoring more than 110 journalists, introducing data-driven article improvements, and developing editorial guidelines for global audiences. Across his career at ES, Reubyn has worked as a writer, editor, and senior editor, covering everything from UFC, WWE, and boxing to F1, NFL, NBA, and tennis. His bylines include exclusive interviews with former UFC champions Demetrious Johnson and Miesha Tate, as well as combat sports stars Marcus Almeida and Sage Northcutt. Known for his meticulous eye, he regularly resolves headline debates, revisits trending pieces using live analytics, and sets the standard for high-quality sports reporting. Outside of sports media, Reubyn is an active film critic, contributing reviews and festival coverage to Netflix Junkie, where he’s covered events such as MAMI, Venice, and NYAFF. Whether he’s breaking down a championship fight or a Hitchcock classic, his work comes with deep research with a pure love for sport.

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