Despite Kanye West Earning Billions on His Own, Celtics All-Star Admits Ye’s Mother Was the Reason He Joined Donda Sports: “There Was a Lot of Synergy”

Published 09/27/2022, 2:39 AM EDT
Jan 15, 2021; Boston, Massachusetts, USA; Boston Celtics guard Jaylen Brown (7) attempts a basket against Orlando Magic forward James Ennis III (11) during the third quarter at TD Garden. Mandatory Credit: Brian Fluharty-USA TODAY Sports

Kanye West is a big enough name on his own. He has had a very successful music career, followed by an even more successful sneaker line, ‘Yeezy’ with Adidas. Another one of his successful ventures has been Donda Sports.

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Donda Sports is an organisation that works for the wellness and support of athletes across all sports. The organisation focuses on working with the athletes during and post their playing days. The company also provides athlete representation along with apparels, a sneaker line and more.

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Jaylen Brown gives an insight into his recent deal

Recently, the organisation went on to sign Boston Celtics shooting guard Jaylen Brown. Brown appeared on the show ‘Actually Me’ with GQ Sports where he went undercover on the internet and replied to a lot of fans.

Nov 1, 2021; Boston, Massachusetts, USA; Boston Celtics forward Jaylen Brown (7) drives to the basket defended by Chicago Bulls guard Lonzo Ball (2) at TD Garden. Mandatory Credit: Paul Rutherford-USA TODAY Sports

But one of the questions he came across on the internet was the views of him signing with Donda Sports. With big brand names like Adidas, Nike, Jordan and Under Armour, it is a breath of fresh air to see an NBA star go with a new organisation. Donda Sports is a fairly recent, up-and-coming organisation launched on May 31, 2022. Apart from Brown, the organisation has also signed 3-time NFL defensive player of the year Aaron Donald. Brown and Donald were the first to sign with Donda Sports.

Read More – Jaylen Brown: Net worth, Salary, and Endorsements

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While giving his views on Brown signing with Donda, he mentioned that Kanye’s mother was the reason he signed with the organisation. Brown told GQ Sports that Kanye’s mother was an educator and so was his mother. He added, ‘so it’s a lot of synergy to be able to be the first athlete to represent that, that’s what you want. I’m excited about it. Let’s get it.’

Jaylen Brown became the first athlete to join Donda

Brown was in fact the first athlete to sign with Donda Sports. He came off an excellent year where he averaged 23.1 PPG, 6.1 RPG and 3.5 APG for the 2021-2022 NBA season. He also got his first all-star selection along with making it to the NBA finals. Despite being only 25 years of age, Brown and the Celtics are a fairly young team with a few veterans in the mix.

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And Brown has shown a great amount of improvement in his game. Brown and Tatum have slowly developed into the go-to option for offense for the team. So far, Brown is the first NBA player to sign with Donda. Let’s see how many others follow in his footsteps.

Watch This Story – Jayson Tatum vs Jaylen Brown Net Worth: Which Celtics star is richer?

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Abhishek Dhariwal

283 articles

Abhishek Dhariwal is an NBA writer for EssentiallySports. He earned his bachelor's degree in English Honors from St. Xavier's College and his master's degree in Journalism and Mass Communication from AAFT School of Mass Communication and Journalism.

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