US Olympic Star Allyson Felix Teases Opening of First ‘Saysh’ Store

Published 10/08/2021, 1:48 PM EDT
TOKYO, JAPAN August 6: Allyson Felix of the United States after winning the bronze medal in the 400m for women making her the most decorated female olympic runner during the Track and Field competition at the Olympic Stadium at the Tokyo 2020 Summer Olympic Games on August 6th, 2021 in Tokyo, Japan. (Photo by Tim Clayton/Corbis via Getty Images)


Not long ago, Allyson Felix took the daring step of calling it quits with her sponsor, Nike. However, she had the mega-quadrennial games ahead of her and needed a solution. Remarkably, that’s when the Olympic sprinting legend launched her own shoe brand, starting it all from scratch.

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In 2019, Felix drifted apart from Nike and started her own shoe brand known called “Saysh.” After a successful quality check that won her Olympic glory in Tokyo, her shoes will soon be available for purchase, offline.

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Offline Saysh store coming soon

Olympic legend Allyson Felix started her own shoe brand after Nike deducted her sponsorship by 70%, citing her pregnancy. Felix named her brand ”Saysh” which represents ‘hope, acceptance, and the power to create change.’

EUGENE, OREGON – JUNE 19: Allyson Felix reacts after competing in the Women’s 400 Meters Semi-Finals on day 2 of the 2020 U.S. Olympic Track & Field Team Trials at Hayward Field on June 19, 2021 in Eugene, Oregon. (Photo by Steph Chambers/Getty Images)

Now in 2021, Allyson has launched the brand, with shoes up for grabs on the official website. Teasing her fans, the official Twitter page of Saysh posted a picture of an offline store that had ‘ Saysh’ written on the door. The caption said, “coming soon…”

Allyson Felix also shared the post on her story, further breaking the news to fans. However, the details of the location and the opening date have not been made official. Fans are also expecting Felix to launch her brand’s apparel soon.

TOKYO, JAPAN August 6: Allyson Felix of the United States after winning the bronze medal in the 400m for women making her the most decorated female olympic runner during the Track and Field competition at the Olympic Stadium at the Tokyo 2020 Summer Olympic Games on August 6th, 2021 in Tokyo, Japan. (Photo by Tim Clayton/Corbis via Getty Images)

Allyson Felix’ fashion line collaboration

After having a rewarding Olympic career, Felix has stepped into the world of fashion. Post her Tokyo Olympics 2020 victory, she had collaborated with Athleta for the ‘Allyson Felix + Athleta’ collection. The collaboration had a variety of sweatshirts and pants for her fans to choose from.

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PARIS, FRANCE – AUGUST 28: Allyson Felix of USA during the Women’s 400m of the 2021 Meeting of Paris Wanda Diamond League at Stade Charlety on August 28, 2021 in Paris, France. (Photo by John Berry/Getty Images )

Felix has proved that high-end brands are not essential for success. In a world where male athletes like Michael Jordan have established their brands post-retirement, Allyson’s success is a powerful example for female athletes to follow.

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Shreya Verma

307 articles

Shreya Verma is a US Sports writer at EssentiallySports. A post-graduation student in political science, Shreya is also a professional 10m air pistol shooter. Taking after her athlete father, she was naturally inclined towards the athletic life.

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