US Olympic Star Allyson Felix Teases Opening of First ‘Saysh’ Store

Published 10/08/2021, 1:48 PM EDT

Not long ago, Allyson Felix took the daring step of calling it quits with her sponsor, Nike. However, she had the mega-quadrennial games ahead of her and needed a solution. Remarkably, that’s when the Olympic sprinting legend launched her own shoe brand, starting it all from scratch.

In 2019, Felix drifted apart from Nike and started her own shoe brand known called “Saysh.” After a successful quality check that won her Olympic glory in Tokyo, her shoes will soon be available for purchase, offline.

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Offline Saysh store coming soon

Olympic legend Allyson Felix started her own shoe brand after Nike deducted her sponsorship by 70%, citing her pregnancy. Felix named her brand ”Saysh” which represents ‘hope, acceptance, and the power to create change.’

Now in 2021, Allyson has launched the brand, with shoes up for grabs on the official website. Teasing her fans, the official Twitter page of Saysh posted a picture of an offline store that had ‘ Saysh’ written on the door. The caption said, “coming soon…”

Coming soon… pic.twitter.com/tOWzzO6zXf
— Saysh (@BySaysh) October 7, 2021

Allyson Felix also shared the post on her story, further breaking the news to fans. However, the details of the location and the opening date have not been made official. Fans are also expecting Felix to launch her brand’s apparel soon.

Allyson Felix’ fashion line collaboration

After having a rewarding Olympic career, Felix has stepped into the world of fashion. Post her Tokyo Olympics 2020 victory, she had collaborated with Athleta for the ‘Allyson Felix + Athleta’ collection. The collaboration had a variety of sweatshirts and pants for her fans to choose from.

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Felix has proved that high-end brands are not essential for success. In a world where male athletes like Michael Jordan have established their brands post-retirement, Allyson’s success is a powerful example for female athletes to follow.

Allyson Felix Announces New Fashion Line Collaboration Following Tokyo Olympics 2020 Success

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Written by:

Shreya Verma is a US Sports writer at EssentiallySports. A post-graduation student in political science, Shreya is also a professional 10m air pistol shooter. Taking after her athlete father, she was naturally inclined towards the athletic life.

US Olympic Star Allyson Felix Teases Opening of First ‘Saysh’ Store

Offline Saysh store coming soon

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Allyson Felix’ fashion line collaboration