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via Getty

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via Getty

The Florida Gators have a star-studded roster, and we’d be remiss if we didn’t mention its tour de force, Leanne Wong. In 2024, she reached the finals as the NCAA Women’s Gymnastics Champion, and now in 2025, Wong’s excellence continued as she was named a finalist for the prestigious AAI Award, which honors the nation’s top collegiate senior gymnast. Notably, she achieved her 10th career perfect 10.0 score during a meet against Kentucky, underscoring her exceptional talent and dedication to gymnastics.

From proving her worth in the 2016 Women’s Junior Olympics National Championships to achieving laurels in the Core Hydration Classic 2024, Leanne Wong encapsulates greatness at a nascent age, like most other gymnasts. Over time, she’s ventured into the business realm as well by successfully owning and manning a company. Leanne Wong’s entrepreneurial side is something not many are privy to, though, so it begets the question. How much moolah has she earned thus far?

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What is Leanne Wong’s worth?

Leanne Wong’s boutique business itself is her claim to monetary fame, with half her earnings just from that business venture alone. Wong comes from a decent family background where her parents, Marco Wong and Bee Ding, have prosperous careers in research. Her family has a strong emphasis on education, which is why Wong’s favorite subject is also science, like her parents, who are research scientists by trade and profession.

Despite her family background, Wong chose to explore a different field, straying into a path less trodden. She not only pursued her dream of becoming an athlete but also followed her passion for crafting bows. According to the sources, as of 2025, the gymnast’s net worth is approximately between $1 million and $5 million, accumulated from her gymnastics career and her business/side hustle.

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Despite her wealth, she prefers to maintain a simple lifestyle. Besides her gymnastic career, she enjoys cooking and swimming and is involved with charities like Breast Cancer Awareness, Charity Water, Toys for Tots, and Autistic Self Advocacy Network. Leanne Wong is also a businesswoman who started a small business in December 2021. Her business, Leanne Wong Bowtique, where she sells bows, grew rapidly in a very short time.

It is specialized in handmade hair bows and gymnastics apparel. On the gymnastics front, Wong played a key role in Team USA’s gold medal victories at the 2022 and 2023 World Championships. During high school, she became interested in fashion and interior design and chose it as an elective. In the class, they were taught to design outfits, and she learned to make bows, leading to her extrapolating her talent into her business fold.

She enjoyed wearing bows during her gymnastics practices, received positive feedback, and decided to sell them online. But that’s not all. She has a more diversified repertoire as well. Wong has capitalized on her social media influence, collaborating with brands across different industries.

Leanne Wong’s Sponsors and Brand Endorsements

The 20-year-old Leanne Wong is an ascendant on the annals of social media. As the founder and CEO of the Leanne Wong Bowtique, she routinely has to collaborate with high-end brands and apparel alike. Her business covers various industries beyond gymnastics, including food and beverage (Campbell’s Chunky Soup, Yasso Frozen Greek Yogurt), product (Icy Hot), clothing (GK Elite Sportswear), service (College Hunks Hauling Junk & Moving), and nutrition with Quest Nutrition, proving her NIL repertoire.

Leanne Wong isn’t just making waves in gymnastics—she’s building a powerhouse presence in the brand world, too. From beauty to fashion to hydration, Wong’s partnerships are as dynamic as her routines. In July 2024, she teamed up with Hally, the Gen-Z-favorite hair color brand, becoming the face of their latest launch—the Gem Pen. This wasn’t just another endorsement; it marked Hally’s bold leap beyond hair color, and who better to represent their expansion than Wong?

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Just a month later, in August, she added Hollister to her growing list of sponsors, aligning with the popular clothing brand in a partnership that screams effortless style and confidence. But Wong isn’t stopping at fashion. In May, she joined forces with Sanzo Sparkling Water, bringing the refreshing, Asian-inspired beverage into the spotlight.

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A gymnast’s routine is all about balance, and Wong kept that theme going in April by teaming up with Core Hydration, known for its perfectly balanced pH and electrolytes—just what an elite athlete needs. And before all that, in March, she collaborated with Gymnastics Now, a go-to platform for gymnastics news, proving that her influence extends far beyond the mat.

Whether she’s flipping, vaulting, or repping top brands, Wong owns every stage she steps on. Leanne Wong had once quipped, “I am incredibly thankful for the rule changes and Name, Image, and Likeness (NIL). Without NIL, I wouldn’t be able to have my business and compete in both college and elite gymnastics. There are financial parts of my life, but my parents help me manage the money with investments and growth. I recently started investing in a 401K because of my bow business.” With keeping her professional as well as her entrepreneurial side ignited, what’s going to be her mindset going into Paris? Time will tell.

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