Not Just About Telling the Time’: Why Shaun White Chose a 17-Year-Old Watch to Represent His Intentions for the Beijing Winter Olympics 2022

Published 03/16/2022, 1:17 PM EDT
ZHANGJIAKOU, CHINA – FEBRUARY 09: Shaun White of Team United States reacts during the Men’s Snowboard Halfpipe Qualification on Day 5 of the Beijing 2022 Winter Olympic Games at Genting Snow Park on February 9, 2022 in Zhangjiakou, Hebei Province of China. (Photo by Fu Tian/China News Service via Getty Images)

Legendary American snowboarder Shaun White decided to retire this year after the Beijing Winter Olympics. Prior to the 2022 Winter Olympics, White had stated that these would be his last Olympics.


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However, he later said that it would be the last time he would professionally snowboard. Over the course of five Winter Olympics, White earned three gold medals. Additionally, he also secured several endorsements with major global brands.

In that vein, as the brand ambassador for Swiss luxury watchmaker Omega, White decided to sport an extremely meaningful wristwatch ahead of his final Winter Olympics in Beijing.


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Shaun White put a lot of thought into his choice of watch for the Beijing Winter Olympics

Being the most decorated Olympic snowboarder and X-Games gold medalist ever comes with its own benefits. Of course, there first come the bragging rights, but there also come major endorsements from global brands across the world.

Shaun White has signed up with and endorsed major brands such a Target, Oakley, Hewlett-Packard, Ubisoft, and Omega over the course of his career. For his final Olympic run in 2022, Shaun White didn’t choose a new, fancy flagship watch from Omega.

Instead, he chose the Omega Seamaster Planet Ocean 600M  watch. In act, the watch debuted just a year before White himself made his first Winter Olympic debut in 2006 in Italy. Personalizing the watch, White went ahead and added a chronograph to it.

Finally, he also added a case of Omega’s own red gold alloy, which they call ‘Sedna Gold’. In doing so, White had set and announced his intentions for the 2022 Winter Olympics- he would go for gold.


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A spokesperson for Omega stated that White’s choice was “a very stylish piece for an athlete with his own energetic and individual style”. In fact, they also addressed why White chose not to go with a digital watch or fitness wearable.

“A Swiss-made Omega watch is not just about telling the time,” Omega stated. They stated that the mechanical watch represents “exceptional quality movements, beautiful materials, high levels of testing, legacy, authenticity, and storytelling”.

White could be pondering marriage soon

Now retired, Shaun White finally has the time to partake in and enjoy the things his schedule kept him away from. After all, a full-time professional athlete’s calendar doesn’t leave much room for leisure.

2022 Beijing Olympics – Snowboard – Men’s Halfpipe Qualification Run 2 – Genting Snow Park, Zhangjiakou, China – February 9, 2022. Shaun White of the United States reacts after his run. REUTERS/Mike Blake

Speaking to Kate Snow from NBC, White addressed the question of a potential marriage. Snow asked him if he would be tying the knot soon, to which Shaun replied positively.


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I would love (to), at some point, of course,” White replied. He then addressed his three-year-long relationship with Hollywood actress Nina Dobrev. White said that he is “in a wonderful relationship”.


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In fact, now that he is living the retired life, he shared how the two partners “finally have the time to actually spend together”. “So, we’ll see,” White said. With Dobrev herself pondering retirement after seeing Shaun live his best life, it isn’t impossible to speculate that she might soon walk down the aisle towards him.

WATCH THIS STORY: From His Music Festival Company to Heart Disease: Five Unknown Facts About Shaun White



Samarveer Singh

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Samarveer Singh is a tennis writer at EssentiallySports. Holding a degree in English Literature and a diploma in Fitness Sciences and Training, Samarveer is obsessed with tennis and basketball. He is also an automotive writer at HotCars.