After Indirectly Trashing FINA for High Ticket Cost, Swimming Community Peaks Viewership Numbers for Swimming World Cup 2023 to Surpass NBC’s 2022 Blunder

Published 10/08/2023, 3:57 PM EDT

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The 2023 Swimming World Cup is currently up and running. This year, Germany, which has hosted 18 world cups since 2000, has again held this three-day event that began on October 16 and ran until October 18 in the Berlin Stadium. Many staunch athletes, including Nic Fink, Adam Peaty, and Qin Haiyang, were spotted at this event 

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This year’s viewership peaked for the Swimming World Cup, leading the event to surpass the 2022 NBC blunder, which could only bring 20,000 fans to view the event. Interestingly, this support from the swimming community comes after the fans showcased their disappointment over FINA’s high ticket cost.

Swimming fans show their support for the World Cup

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According to the live coverage provided by the World Aquatics Championship,  as swimming enthusiasts gathered to show their support year, the Berlin World Cup Standalone had over 200k viewers. In 2022, the event, which ran from June 18–25, gathered the attention of fewer fans as compared to the Olympic trials of 2021, which had nearly 2.7 million nightly viewers.

This increase in viewership came after the fans complained about the hefty price of tickets for the event held in Berlin Stadium. According to the swimming enthusiasts, the tickets, which could go up to 82.00 euros ($86.84), were also poorly advertised, leaving the stadium empty on a Friday night, the first day of the event. However, despite the high prices, fans continued to show perseverance as staunch U.S. athletes struck their magic in Berlin waters.

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Wins of U.S athletes at the 2023 Swimming World Cup

During this three-day event, many U.S. athletes managed to secure a gold in the event. On Day Two, Katie Grimes secured the day’s first gold in the 200m Butterfly. The 17-year-old surpassed Japanese swimmer Ageha Tanigawa (4:42.73) and Boglarka Kapas(4:45.17) to win the event in 4:37.20. Following this win, Michael Andrew secured another gold for Team U.S.A. while surpassing his Australian rival in the 50-meter backstroke event in 24.47. On day three, Andrew once again dominated the event, as the 24-year-old swimmer clinched a sliver in the 50m-meter Butterfly after tying the score with Dylan Carter.

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Despite the hefty prices this year, the fans have unquestionably come to the rescue of the 2023 Swimming World Cup. Hopefully, the athletes will continue to showcase extraordinary performances in future events to maintain the viewership of this year’s event.

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Written by:

Paras Jan

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Paras Haji is a US Sports author at Essentially Sports. She began her professional journey as a content and news publisher, which gave her valuable experience in the sports media industry. Her passion for all things Olympics, and dedication to keeping track of every competitive performance, have earned her recognition for handing over captivating articles.
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Edited by:

Anupama Ghosh

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