Remember when the “Everyone Watches Women’s Sports” t-shirt took over the City of Love at the 2024 Olympic Games? That wasn’t just a marketing tactic. At least in the United States, female-focused sports have gained a lot of traction in recent years. Among them, women’s volleyball is probably enjoying its best days with never-before-seen viewership and fandom. And it’s only set to get bigger.

In the past couple of years, a number of newly-launched professional women’s volleyball leagues have given the sport a kind of audience engagement unlike anything the country has seen previously. In particular, the League One Volleyball (LOVB) has broken all expectations and kept setting new attendance records at every opportunity. Now, after a thunderous inaugural season, the LOVB is looking to barge into the next level with a special collaboration.

The official Instagram handle of the pro women’s volleyball league updated on its latest alliance via a post on July 22. “SKIMS is now the official loungewear, intimates and sleepwear partner of LOVB,” the social media update noted how reality show icon Kim Kardashian will be supplying the LOVB athletes with the clothing essentials in the coming days.

“The partnership will see LOVB and @skims work together to accelerate the future of professional women’s volleyball, as well as empower girls and women both in sports and beyond,” the IG post further elaborated on how this joint venture could benefit women’s volleyball stars even beyond the court. Since its establishment in 2019, SKIMS has been relentless in its pursuit to promote empowerment through its high-quality clothing materials with a special focus on inclusivity.

“Partnering with SKIMS is an incredible milestone for our league clubs – their dedication to empowering women and celebrating confidence aligns perfectly with our mission to elevate our athlete of every age, and accelerate growth of the sport of volleyball,” said Michelle McGoldrick, LOVB’s Chief Business Officer. Kim, too, couldn’t be happier about the next chapter of her brainchild’s career.

“We’re excited to partner with League One Volleyball and to support the incredible community they’re building…Together, we look forward to inspiring confidence and empowering athlete at every level through innovative products, community activations, and storytelling that celebrates the athletes on and off the court,” said Kim Kardashian on her brand’s collaboration with the professional women’s volleyball league.

Quite the prospect, this joining of hands could prove to be. However, it wouldn’t be the first time that the Kim Kardashian-owned loungewear brand would be in cahoots with a professional sports league. In 2023, SKIMS became the official underwear partner of NBA, WNBA and USA Basketball. “SKIMS has quickly become one of our most culturally-influential brands. We look forward to bringng NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership,” said NBA Commissioner Adam Silver on the multilayered partnership.

SKIMS was also an official partner of Team USA for the 2024 Summer Olympics. “We are thrilled to partner with Team USA for the Paris 2024 Olympic Games. We’ve worked closely with Team USA to create pieces that blend functionality and style, ensuring our athletes can compete with confidence and pride,” Kardashian said about that collaboration.

With SKIMS’ storied resume, it can be assumed with confidence that the LOVB has only to gain from the partnership. But Kardashian is hardly the first high-profile name to be associated with the volleyball league.

Kardashian is the latest to join the women’s volleyball league

The LOVB has gained support not only from the volleyball fans, but as also found backing from some of the country’s biggest celebrities. In September 2022,  Billie Jean King and Kevin Durant stepped forward to answer the women’s volleyball league’s call to raise funds and helped generate $16.75 million in Series A investments. Months later, Olympic skiing gold medalist Lindsey Vonn, NBA All-Star Jayson Tatum, actor Amy Schumer, and WNBA MVP Candace Parker contributed to raise a further $35 million for the league.

After a successful maiden campaign, the LOVB only garnered more excitement within the volleyball community and beyond. Seeing how big the league could become in the coming years, more stars from other walks of life wanted in on the spectacle. In April, USWNT and Gotham FC legend Ali Krieger was announced as the latest to join the LOVB bandwagon. “We’re proud to have Ali on board to help make volleyball the next major league with LOVB,” wrote the women’s volleyball camp in a social media post.

With so many celebrities and A-listers behind, it’s safe to say that the LOVB is on a trajectory that could easily ignite jealousy to its peers. With SKIMS on board, how do you think the volleyball league could rewrite its success story in the upcoming seasons? Tell us!