Royal Challengers Bangalore strategically used social media to lead the fans towards a secret revelation. The entire process panned out over three days. The buzz started the second the team removed the display and cover pictures from their social media handles. Additionally, even Captain Virat Kohli was taken by surprise and wondered why he had not been informed of any changes.
Not only was Virat Kohli shocked, but also players like AB de Villiers and Yuzvendra Chahal also had similar reactions as well. Maybe the players would not have reacted as much with just removal of display pictures. The team had removed a significant number of Instagram posts as well.
Arey @rcbtweets, what googly is this? 🤔 Where did your profile pic and Instagram posts go? 😳
— Yuzvendra Chahal (@yuzi_chahal) February 12, 2020
Folks at @rcbtweets, what’s happened to our social media accounts? 😳 Hope it’s just a strategy break. 🤞🏼
— AB de Villiers (@ABdeVilliers17) February 12, 2020
Virat Kohli Reacts To New Logo
However, on the 14th of February when RCB revealed the new logo and jersey, even the Skipper could not contain his excitement. He immediately posted a tweet saying “LOGO ka kaam hai kehna. Thrilled to see our new @rcbtweets logo. It embodies the Bold pride and challenger spirit that our players bring to the field. Can’t wait for #IPL2020 #NewDecadeNewRCB”
LOGO ka kaam hai kehna. 😄 Thrilled to see our new @rcbtweets logo. It embodies the Bold pride and challenger spirit that our players bring to the field. Can’t wait for #IPL2020 #NewDecadeNewRCB 🤩 https://t.co/n8c24JqbAl
— Virat Kohli (@imVkohli) February 14, 2020
The new logo embodies a lion which signifies the new fearlessness and boldness of the players. On top of that, the change of jersey was to welcome the new sponsor of the team, Muthoot Group.
While fans are appreciating the effort that Royal Challengers Bangalore put behind the entire reveal, they still think this was a waste of PR budget. Furthermore, most are of the opinion that using 3 days just to reveal a new logo was highly disappointing and unsatisfactory. On the other hand, there is another set of fans who think Virat Kohli and his team must put more effort into winning rather than indulging in PR stunts.
You must be seriously kidding mate
> No name change
> No hashtag change
> No jersey change
— Sai (@akakrcb6) February 14, 2020
Lol. All that build up just for this. https://t.co/ZrD09V4qn1
— absy (@absycric) February 14, 2020
The franchise bought eight new players for IPL 2020:
Chris Morris (10 crore)
Aaron Finch (4.4 crore)
Kane Richardson(4 crore)
Dale Steyn (2 crore)
Pavan Deshpande (20 lakh)
Isuru Udana (50 lakh)
Shahbaz Ahamad (20 lakh)
The players retained for IPL 2020:
AB de Villiers