Royal Challengers Bangalore strategically used social media to lead the fans towards a secret revelation. The entire process panned out over three days. The buzz started the second the team removed the display and cover pictures from their social media handles. Additionally, even Captain Virat Kohli was taken by surprise and wondered why he had not been informed of any changes.
Not only was Virat Kohli shocked, but also players like AB de Villiers and Yuzvendra Chahal also had similar reactions as well. Maybe the players would not have reacted as much with just removal of display pictures. The team had removed a significant number of Instagram posts as well.
However, on the 14th of February when RCB revealed the new logo and jersey, even the Skipper could not contain his excitement. He immediately posted a tweet saying “LOGO ka kaam hai kehna. Thrilled to see our new @rcbtweets logo. It embodies the Bold pride and challenger spirit that our players bring to the field. Can’t wait for #IPL2020 #NewDecadeNewRCB”
The new logo embodies a lion which signifies the new fearlessness and boldness of the players. On top of that, the change of jersey was to welcome the new sponsor of the team, Muthoot Group.
While fans are appreciating the effort that Royal Challengers Bangalore put behind the entire reveal, they still think this was a waste of PR budget. Furthermore, most are of the opinion that using 3 days just to reveal a new logo was highly disappointing and unsatisfactory. On the other hand, there is another set of fans who think Virat Kohli and his team must put more effort into winning rather than indulging in PR stunts.
Chris Morris (10 crore)
Aaron Finch (4.4 crore)
Kane Richardson(4 crore)
Dale Steyn (2 crore)
Pavan Deshpande (20 lakh)
Isuru Udana (50 lakh)
Shahbaz Ahamad (20 lakh)
AB de Villiers