Why Cyberpunk 2077 Themed Adidas Products Are Only Available In Asia

Published 11/05/2020, 10:54 AM EST


Despite having constant troubles with the release date, the developers at CD Projekt RED make no mistakes while promoting Cyberpunk 2077. The game is yet to release, but some of the biggest brands/celebrities have already partnered with it. Earlier this year, Microsoft announced the exclusive Cyberpunk themed Xbox One X, and Razer released a Cyberpunk themed gaming mouse. 

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Now, the PR head for CD Projekt RED, Radek Grabowski, has announced the exclusive collaboration between Adidas and Cyberpunk 2077. The latest Adidas X9000 series comprises the X9000L4 and X90004D.

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The upcoming Cyberpunk 2077 themed products offer a lot of variety

The X9000L4 will be available in 4 colors: gray, black, white, and a leopard print. On the other side, the X9000D4 is a full-black shoe with a yellow Cyberpunk logo on it.

Reports suggest that the line of sneakers will launch on November 11 and the prices will range from $190-$250.

The Adidas X9000 series is a very lucrative deal, and fans around the world will gladly spend their money on it. However, it is exclusive to Asian markets which has ticked off fans in the rest of the world.

Why only Asian markets?

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Undoubtedly, the upcoming title has an enormous fan base in the European and North American regions. However, the markets in Asia comprise countries like China, India, and South Korea. These countries not only have vast populations but also a rapidly growing gaming market.

Gamers in USA and Europe are already aware of Cyberpunk 2077 and will buy the game, regardless of any collaborations. But the gaming industry in Asian countries is still on the rise. Hence, it will be more beneficial for the developers to expand their reach there before the official release of the game.

Owing to the several delays in its release date, such collaborations become very important because they ensure financial support. Also, the developers need to hype up their game in Asian markets and partnerships with big brands is a perfect way to do so.

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Aakrit Sharma

886 articles

Aakrit Sharma is an eSports author at EssentiallySports, and has written over 600 articles for their eSports division. He is an undergradate student at Delhi University. From getting chased by The Dahaka while playing Prince of Persia Warrior Within, to sweating his way up in ranked Apex Legends matches, he developed his consuming passion for the massive world of gaming and now writes about it with the same enthusiasm.

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