As if Caitlin Clark’s trophy case wasn’t already overflowing, she added another feather a couple of months back: Nike signature athlete. Yes, the face of the league now has her own signature logo, sportswear line, and eventually a signature sneaker. “Nike’s signature roster features all-time greats, and I am incredibly proud to join some of the best athletes in the world,” Clark said. But here’s the thing…Clark is sure to bring all the hype those legends did. However, is she getting the same treatment?

And if not, who’s to blame?

Ask Dave Portnoy (and honestly, plenty of others) and they’ll tell you, it’s Cathy Engelbert. How, you ask? Well, the Barstool Sports founder nailed it when he pointed out that this isn’t about what the league did 10 or 15 years ago, it’s about right now. It’s about capitalizing on the stars currently lighting up the game. And honestly, we’re tired of seeing every conversation circle back to how the WNBA supposedly hasn’t turned a profit for decades.

 “It’s like, well, we haven’t made money for 15 years, 20 years, or whatever. That doesn’t matter. It is now, like it is now. And you have to take advantage of it now,” Portnoy said. The WNBA has been on an unprecedented growth streak recently, from skyrocketing viewership and record attendance to the billion-dollar Disney media deal.  And yet, there are question if these players deserve what they’re asking for (better salaries, revenue distribution and security).

Naturally, all fingers are being pointed towards Engelbert. Why, you ask? As Portnoy said on Rachel DeMita’s channel, “Commissioners are always in the middle and commissioners are always going to take the brunt of what the owners don’t want to feel.” Digging deeper, he questioned the transparency of the league’s finances. “We have no clue what the real numbers are when it comes to profit and loss. It’s all mixed in with the WNBA—I mean, the NBA. It’s super convoluted to actually figure out how much they’re making, how much they’re losing, and it’s in the owners’ interest not to really have the true numbers if they’re going up.”

Then he turned to Clark – our major topic, here. He recalled writing an article on CC’s Nike deal and said, “She got screwed.” And he didn’t hold back:

“If you look back at it, like the power of her and when her shoe comes out, like we’ll see what the sales are. They’re paying Devin Booker, I think, $40 million a year. So, in what universe is Devin Booker worth $40 million a year and Caitlin’s worth eight? It’s insane. So, it’s all there. It’s all up and they’re not taking advantage of it and clearly the players have lost faith in Cathy.”

To get the figures right, Clark agreed to an eight-year deal worth $28 million with Nike just days after the Fever made her the No. 1 overall pick. With those numbers, the gap is glaring, especially as we have seen the frenzy around Clark. The hype around her logo drop, the attention Caitlin Clark’s Kobe 5 Protro is drawing, and the petitions pushing for her signature deal all show the excitement building. This all can’t be a fluke, no? 

The question is simple: why are major brands like Nike seemingly unwilling to invest in the face of your league? Are these stars just not marketed enough? To make the case worse, this all comes on the heels of Napheesa Collier sharing details of private conversations she allegedly had with Engelbert about player salaries. Collier highlighted how young stars like Clark and Angel Reese are driving millions in league revenue while earning less than $80,000 on their rookie contracts. 

By contrast, NBA’s No. 1 overall pick Cooper Flagg will make $13.8 million as a rookie. Collier claimed Engelbert’s response was shocking: “[Clark] should be grateful she makes $16 million off the court, because without the platform that the WNBA gives her, she wouldn’t make anything.”  Statements like these are the opposite of what players and really, any league observer expect from a commissioner genuinely looking out for its stars.

And honestly…after Collier revealed how the league rallied around her after her injury, sending checks and well-wishes, the only person who didn’t was Engelbert, (I tried to phrase it subtly, but I can’t) this is straight up lack of empathy. One of the biggest reasons why frustration has boiled over. The growing frustration from both players and WNBA allies isn’t random, it’s a direct reflection of leadership perceived as out of touch.

See, we admire all that she has done for this league over the past few years but it’s also true that she runs the WNBA front office, and she represents the league in every negotiation, every public statement, every decision that affects these players. So, when people wonder why all the fire is aimed at Engelbert, it’s simple: if not her, then who?

And Clark, including almost all the big stars in the league, is very much in this fight, openly supporting Collier and the broader player push for fairness. Now we see she has more than a few reasons to do so. 

Caitlin Clark stands with Napheesa Collier 

Caitlin Clark, during her exit interview on Thursday, responded to the controversy sparked earlier this week by Collier. Collier had accused WNBA Commissioner Cathy Engelbert of dismissing player concerns during recent talks about officiating and salaries, as we already discussed. 

While Clark said she hadn’t heard about Engelbert’s alleged remark that she should be “grateful” for her off-court earnings, she voiced strong support for Collier. “Phee made a lot of very valid points,” Clark said. “I have great respect for Phee, and Phee said it all. What people need to understand is that we need great leadership at this time across all levels. This is the most important moment in this league’s history, and we have to capitalize on it.”

Clark also noted she hasn’t had any direct contact with Engelbert since Collier’s statement went viral. Engelbert, in response, said she was “disheartened by how Napheesa characterized our conversations and league leadership.” So now with stars finally speaking out, the CBA clock ticking toward its October 31 expiration, the fan bases uniting and even media voices loudly weighing in (most of the times directly pointing fingers at Engelbert) the pressure on the WNBA commissioner has never been higher. 

Every day that passes without decisive action risks further eroding the trust players have in league leadership. Sure, the league has built something special but it all rests on the belief that leadership has the players’ best interests at heart. Anything less risks not just disappointment, but a fracture that could reverberate across every level of the WNBA.