Bringing a 20-Year-Old Legacy Back to Life, Kelsey Plum Approves $3.23B Worth Company’s Latest Project With NFL Star

Published 09/15/2023, 5:11 AM EDT

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Under Armour, a global footwear brand has been making headlines in the sports world by strategically acquiring elite athletes. One among these is WNBA standout Kelsey Plum, who signed a high-profile contract with Under Armour in November 2022. With a remarkable market value of $3.23 billion, Under Armour is firmly establishing itself as one of the biggest shoe manufacturers in the world.

The brand still faces intense competition from industry titans like Nike and Adidas, but the company’s strategy of signing superstars is working remarkably well. Recently, Kelsey Plum approved Under Armor’s latest project with an NFL star, helping revive a 20-year-old legacy.

Kelsey Plum approves Under Armour’s latest project


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With its first brand campaign, ‘Protect This House’, which featured the famous “We must protect this house” chant, Under Armour left a lasting impression on the world twenty years ago. This campaign aided Under Armour’s ascent to the status of an industry titan.

By utilizing its top talents, such as 4x NBA champion Stephen Curry, WNBA champion Kelsey Plum, NCAA champion Aliyah Boston, and budding basketball star Bryson Tucker, the company is now recreating this campaign with a fresh twist.


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In the company’s attempt to revive the campaign, Under Armour has recently enlisted the assistance of none other than the NFL superstar wide receiver Justin Jefferson – and Kelsey Plum approves!

via Imago

Under Armour collaborated with Minnesota Vikings wide receiver Justin Jefferson and renowned rapper-producer London On Da Track to revive the famous “Protect This House.” The original catchphrase takes on a new life in this track, hyping up today’s athletes and sports enthusiasts with its contagious energy and rallying cry.


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Meanwhile, being a voice for Under Armor, Kelsey Plum took to Instagram to share the new track on her story. Along with the reel, she wrote, “#Protectthishouse,” tagging the NFL Star and the footwear giant.

Meanwhile, Kelsey Plum was successful in protecting her house on Wednesday.


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The Las Vegas Aces win Game 1

The defending champion Las Vegas Aces established their supremacy with an emphatic 87-59 victory over the Chicago Sky in an exciting opening round of the WNBA playoffs. The Aces were paced by Chelsea Gray, who scored 20 points and dished out seven assists. Jackie Young also chipped in with 18 points. With four victories over Chicago this season, the Aces concluded the regular season with the best record in the league (34-6).

The Aces’ outstanding defensive abilities were on full display as they limited the Sky to 33% shooting. A’ja Wilson put on a standout effort, finishing with 14 points, 8 rebounds and 4 blocks. The Aces’ scoreboard saw notable contributions from Kelsey Plum (16 points) and Alysha Clark (13) among others.


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The Aces will try to keep up their momentum and get one step closer to successfully defending their crown in Game 2 of the series. On the other side, the Chicago Sky will need to refocus and devise a solid plan if they are to win this best-of-three series. And with Kelsey Plum powered on by “Protect This House,” the Sky will surely have to look out for her!


Written by:

Ranjitha Ramesh


One take at a time

Ranjitha Ramesh is an NBA writer at EssentiallySports. With a degree in Journalism and Mass Communication, Ranjitha has a strong foundation in reporting and writing. Her passion for basketball, particularly the Lakers and LeBron James, fuels her desire to delve into the lifestyle and off-court activities of NBA stars.
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Edited by:

Aayush Kapoor