A 22-year-old from Iowa casually pulling up from half-court, draining threes like it’s nothing, and sending arenas (and TV ratings) into chaos. That’s Caitlin Clark, who brought the same ground-shaking energy into the W. We need not talk about her impact much; chances are we will end up telling you something you probably know by heart. And then came the $28 million Nike deal. In January, Nike president Elliott Hill mentioned that Clark had been at the company’s headquarters shaping her signature line and logo. But the teasers only stirred frustration. Fans weren’t interested in behind-the-scenes updates; they wanted to see the real thing.

Then, finally, on August 25, 2025, Nike finally stopped playing the world’s longest game of “wait for it.” In a shiny Instagram video, Clark revealed her official signature logo: two interlocking C’s. Simple, bold, and instantly meme-able. Nike hyped it up as “an instantly recognizable combination of interlocking C’s as extraordinary as the athlete they represent.” Clark herself called it a “dream come true,” adding that it is “leaving your mark on the game” in ways that go beyond the scoreboard.

And then, just 43 hours later, Nike’s big boss jumped in again. Reporter Ken Swift caught it first on X, posting a LinkedIn screenshot with the caption: “From the CEO and President of Nike, regarding Caitlin Clark.” Elliot Hill shared a video of Clark’s signature logo on LinkedIn, paying tribute to Clark.

“Caitlin Clark doesn’t just play — she transforms. Her talent has rewritten the record books, redefined the women’s game, and reignited a global fanbase across generations,” Elliot Hill wrote on LinkedIn. “As one of the most passionate and watched players, her impact on the game, and particularly young players, continues to shape the future of basketball. Now, she’s leaving a new kind of mark. A symbol not just of her range, but of her reach, across sport, culture, and history. This is a bold declaration to the world, and I can’t wait to wear it proudly.”

Hill’s words reaffirmed Clark’s impact, but more importantly, his post erased any doubt about Nike dragging their feet, as the well-thought-out logo suggests. Nike Basketball’s account even flexed with a cheeky new bio: “Her logo is good from anywhere”. 

Behind all the hype is Nike’s bigger game plan. Women’s basketball is booming—attendance and TV ratings shot up 170% during Clark’s rookie year. Elliot Hill himself admitted Nike once “never got to the women’s opportunity” when it was just running men’s basketball. Now? Clark is the key that unlocked that door. Her love for Nike Kobe PEs (often customized in Fever colors) has already proven her influence—the Kobe Fever release in June 2025 sold out instantly.

“At Nike, we’ve always drawn inspiration not only from the world’s greatest athletes but also from those who elevate the spirit of sport itself. Caitlin exemplifies both: an exceptional basketball player and an outstanding ambassador for the game,” said Ann Miller, EVP, Nike Global Sports Marketing. “We’re excited to take this next step together, continuing to shape this historic time for women’s basketball and pushing the game and industry forward.”

Caitlin Clark’s logo will debut on a fresh line of performance gear and everyday athletic wear, designed to mirror her blend of style and game – prioritizing ease, practicality, and a streamlined look. The first drop, a navy-and-gold T-shirt featuring her logo, hits nike.com in North America on September 1. The complete apparel range is set to release on October 1.

Clearly, even when sidelined with injuries, Clark is making waves in the basketball world. And till the time she returns, her teammates are taking care of the records.

Caitlin Clark’s teammate surpasses her rookie record

While Caitlin Clark missed her 16th straight game this season, she still managed to command headlines from the bench. Ahead of the tipoff against the Seattle Storm, the point guard was dressed in a custom Nike fit. She flaunted her signature CC logo on the belt, zipper, and pendant.

And while the Indiana Fever celebrated the logo launch at the Gainbridge Fieldhouse arena, the team’s 95-75 win was a cherry on top. Surprisingly, Aliyah Boston emerged as the lead scorer for the game as she dished 27 points for the Fever. Boston was closely followed by Odyssey Sims and Kelsey Mitchell, who contributed 22 points and 21 points, respectively.

As a seven-year veteran of the Indiana Fever, Mitchell has been commanding the team in Clark’s absence. But she wrote history in the game against the Storm. Mitchell attempted a 24-foot 3-pointer with 7:27 minutes left in the first quarter. And as the ball made the bucket, the athlete shattered the franchise’s single-season scoring record. The record of 769 points was previously held by Clark, who made history during her rookie season. But Mitchell, who had 767 points last year, broke the record to set a new high of 772 points. But this isn’t the only record that she has recently shattered.