WOW! Reports Prove Naomi Osaka’s Business Portfolio Is Simply Off the Charts

Published 02/24/2021, 9:20 AM EST
Tennis – Australian Open – Women’s Singles Final – Melbourne Park, Melbourne, Australia, Japan’s Naomi Osaka celebrates with the trophy after winning her final match against Jennifer Brady of the U.S. REUTERS/Kelly Defina


She is the new reigning queen of women’s tennis and those still doubting the claim only have to look at the number of top brands that Naomi Osaka already has in her endorsement kitty and the many more that are possibly lining up to have her sign the dotted line.

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The Japanese World Number 2 finished last season not just with another Grand Slam title – the US Open – to her name, but also as the top-earning female athlete for the calendar year.

Naomi Osaka upstaged Serena Williams and Maria Sharapova in terms of total earnings in a single year

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Osaka even upstaged her idol Serena Williams and former Grand Slam champion Maria Sharapova in terms of the earnings from prize money and endorsements in a year.

At the age of 23, @naomiosaka has a business portfolio like no other. What will she do next? #Boardroom360 pic.twitter.com/k07rYJDypA

— Boardroom (@boardroom) February 23, 2021

The Japanese took home an eye-popping $37.4 million in 2020, of which $34 million was earned through endorsements. Serena wasn’t too far behind in the money stakes, walking away with a cool calendar purse of $36 million from prize money and endorsements. 

However, just when you thought that her marketability can’t go any higher, Osaka clinched her fourth career Grand Slam title at the Australian Open, becoming only the second female player since Sharapova to do so.

Endorsement deals with several globally-renowned brands

Naomi’s second title at Melbourne Park after the championship victory in 2019 has sent her stock soaring further north, and it seems only a matter of time before many more lucrative endorsement offers land up on her table.

While her future endorsement deals could be a topic for later, one look at the brands that have the Japanese on their books currently would, perhaps, inspire envy in top earners across sporting disciplines.

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Tennis – Australian Open – Melbourne Park, Melbourne, Australia, February 18, 2021, Japan’s Naomi Osaka in action during her semi-final match against Serena Williams of the U.S. REUTERS/Loren Elliott

The endorsement profile includes the likes of global fashion giant Louis Vuitton, headphone maker Beat, luxury watch brand Tag Heuer, sportswear major Nike and Mastercard, just to name a few. She has even inspired her own Manga (anime) character, which was unleashed to toon lovers in Japan’s Nakayoshi magazine.

However, as they say, with fame and stardom comes the pressure and with the global prestige of so many brands riding on her shoulders, the 23-year-old will be expected to be top-notch every time she steps on court. But as was seen at Melbourne Park this year, Osaka is already adept at dealing with it all.

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Priyabrata Chowdhury

750 articles

Priyabrata Chowdhury is a tennis author for EssentiallySports. He has been a print journalist for a decade, producing news pages for leading national dailies such as the Hindustan Times and The New Indian Express. His passion for sports eventually drove him to tennis writing.

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