Alexis Ohanian, co-founder of Reddit, has always been a supporter of gender parity in sports. He recognizes how women’s sports have been ‘under-resourced, under-marketed, undervalued, underappreciated and under-supported’. “I saw it first and foremost as a tremendous business opportunity,” he stated back in 2022. Now people recognize his foresight and one such person who gave Ohanian his due is American tennis legend Andy Roddick.

In the recent episode of ‘Served with Andy Roddick’, the one-time Grand Slam champion hailed the entrepreneur as the person who believed in women’s growth when there were a lot of people against him. He stated, “By the way, props to Alexis Ohanian, who in tennis world might be better known as Serena Williams’ husband. He has been one of the biggest investors in women’s sport and is now getting his ‘I told you so’ moment that is well deserved.”

Along with that, looking at the way women’s athletes are also getting equal rights and considering a lot of tennis problems in the WTA world, Roddick also acknowledged how Ohanian would be the person who knew what would happen before time. Even though at first he should have started showing interest just for his daughter, Olympia, with the growing times, he started to understand the need to give a boost to all the women athletes out there.

And this assessment might not be wrong. According to a recent CNBC report, women’s sports could potentially generate $1 billion in 2024. That’s a 300% increase on the industry’s evaluation back in 2021. Names like Caitlin Clark and Coco Gauff have been attracting new viewership. However, Alexis Ohanian’s contribution has been equally important.

Remember how he invested in Angel City FC? Later, Ohanian, along with the Williams sisters, also invested in TGL- developed by Tiger Woods. The businessman has been advocating for women not just through sports, but also through venture capital and family leave advocacy. Now, a few months ago, the Reddit co-founder, along with Serena Williams’ ex-coach, Rennae Stubbs, came forward with an objective that mentioned women’s sports were “good for business.”

Alexis Ohanian knows how to connect sports and business!

The 40-year-old American businessman rejoiced and had a conversation about women athletes at an event he threw earlier this year, which was sponsored by the entertainment company DeepBlueSportSent. The event’s theme centered on the growth and development of women’s sports. Serena Williams’s ex-coach was also present. Ohanian said, “It’s undeniable now you all are doing it, TOGETHERXR is proving it there is a tremendous business opportunity in women’s sports.”

Even a picture of Ohanian and Stubbs from the event was posted on Stubbs’ official X (formerly Twitter) account. She wrote, “We love women’s sports! We invest in women’s sports! @alexisohanian.” While even today, the majority of tennis fans know him as Williams’ husband, he has created his own place in the sporting arena. And rightfully so!

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Women’s soccer, basketball, and cricket have been at the forefront since 2023. Now in 2024, an expanding group of investors is expected- institutional investors, private equity, and high-net-worth individuals.