Share this article

After Allowing Coco Gauff To Conquer Serena Williams and Naomi Osaka, $4.4 Billion Worth Brand Banks on Eugenie Bouchard’s Dazzling Beauty To Ace New Business Move

Published 05/14/2023, 5:49 AM EDT

Follow Us

The 29-year-old tennis star, Eugenie Bouchard, is achieving amazing feats both on and off the court. Despite the fact that she has yet to claim a Grand Slam victory, she has established herself as one of the WTA circuit’s most promising marketing faces. And most recently, the Canadian tennis player made a stunning off-court move to ace her new business tie-up.

America’s Favorite Video Today

However, before Bouchard, 19-year-old Coco Gauff also made a brilliant business decision, walking in the footsteps of her tennis idols Serena Williams and Naomi Osaka by making a brilliant business move with her sponsor shoe brand.

Eugenie Bouchard pulls out an astonishing move


Article continues below this ad

The Canadian tennis player, in terms of her business ventures, has her graphic t-shirt, Genie Tee, which is doing great on its own. Apart from that, the tennis player also has some sponsorship deals going that are highly lucrative, with her being their marketing face. Earlier this year, the 29-year-old signed a sponsorship deal with New Balance, the renowned sports apparel and athletic footwear brand.

The tennis pro recently shared an astounding cosmetic trick she used to boost her brand value, which is now worth $4.4 billion on her Instagram account. She tweeted a selfie of herself wearing a cozy apparel from the sponsor brand and a few images from her first photoshoot for the sportswear company.


9.8k readers Last 30 min

Get instantly notified of the hottest Tennis stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

Massive Backfire Forces Genie Bouchard To Issue Public Apology for Her Cryptic Dig at Russian Legend Maria Sharapova


Article continues below this ad

And no doubt she looked radiant and beautiful in the pink and black athletic wear. She wrote, “Hi,” to the fans, sharing the great business move that she did for her sponsor brand. Along with that, she shared the same on her Instagram stories. However, just so you know, Gauff is also a well-known representative of the sportswear company, not just Genie. And most recently, the 19-year-old made headlines for a humanitarian act she performed in collaboration with the same sponsor.

Coco Gauff’s act with the same sponsor captures fans’ hearts

Providing feedback will help us make your experience better.

The Fan's Perspective

Enjoyed Your Read? Let us know how likely you are to recommend EssentiallySports to your friends!

Least Likely

Most Likely

The American tennis player, who is still fairly young, is doing her best to encourage young people who wish to follow in her footsteps. When the world’s fifth-ranked tennis player was competing in the Billie Jean King Cup a few months ago, she gave each ball kid at the tournament her signature shoes.


Article continues below this ad

WATCH THIS STORY – Serena Williams pays tribute to Roger Federer

According to Tennis Infinity, Gauff’s personalized shoes were inscribed with the message, “You can change the world with your racket.” She carried out this generous act in order to inspire and motivate tennis players of the future.



Pratishtha Prakash

1552 articles

Pratishtha Prakash is a Tennis writer at EssentiallySports. She has completed her Bachelor’s degree in Mass Media and Journalism from MIT ADT University, Pune. Being a sports enthusiast, she has been following varied sports like tennis, cricket and Esports from her childhood.

Edited By: Tony Thomas