The 29-year-old tennis star, Eugenie Bouchard, is achieving amazing feats both on and off the court. Despite the fact that she has yet to claim a Grand Slam victory, she has established herself as one of the WTA circuit’s most promising marketing faces. And most recently, the Canadian tennis player made a stunning off-court move to ace her new business tie-up.

However, before Bouchard, 19-year-old Coco Gauff also made a brilliant business decision, walking in the footsteps of her tennis idols Serena Williams and Naomi Osaka by making a brilliant business move with her sponsor shoe brand.

Eugenie Bouchard pulls out an astonishing move

The Canadian tennis player, in terms of her business ventures, has her graphic t-shirt, Genie Tee, which is doing great on its own. Apart from that, the tennis player also has some sponsorship deals going that are highly lucrative, with her being their marketing face. Earlier this year, the 29-year-old signed a sponsorship deal with New Balance, the renowned sports apparel and athletic footwear brand.

The tennis pro recently shared an astounding cosmetic trick she used to boost her brand value, which is now worth $4.4 billion on her Instagram account. She tweeted a selfie of herself wearing a cozy apparel from the sponsor brand and a few images from her first photoshoot for the sportswear company.

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And no doubt she looked radiant and beautiful in the pink and black athletic wear. She wrote, “Hi,” to the fans, sharing the great business move that she did for her sponsor brand. Along with that, she shared the same on her Instagram stories. However, just so you know, Gauff is also a well-known representative of the sportswear company, not just Genie. And most recently, the 19-year-old made headlines for a humanitarian act she performed in collaboration with the same sponsor.

Coco Gauff’s act with the same sponsor captures fans’ hearts

The American tennis player, who is still fairly young, is doing her best to encourage young people who wish to follow in her footsteps. When the world’s fifth-ranked tennis player was competing in the Billie Jean King Cup a few months ago, she gave each ball kid at the tournament her signature shoes.

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According to Tennis Infinity, Gauff’s personalized shoes were inscribed with the message, “You can change the world with your racket.” She carried out this generous act in order to inspire and motivate tennis players of the future.