“All About Time Management”: Serena Williams Reveals How She Manages Tennis and Businesses Ventures

Published 03/19/2021, 10:30 AM EDT
LONDON, ENGLAND – JULY 10: Serena Williams of the United States celebrates after beating Camila Giorgi of Italy in the ladies’ quarter final at the All England Lawn Tennis and Croquet Club on July 10, 2018 in London, England. (Photo by TPN/Getty Images)


Apart from a successful tennis player, Serena Williams is an accomplished entrepreneur as well. The tennis queen doesn’t only like playing on the court but also likes to offer her services off the court as well. Surprisingly, she is 39 and yet she manages almost everything on her own with a little help from her team.

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Today, American legend Serena Williams is the owner of Serena Ventures, which comprises almost 63 companies. She has also invested in the clothing and jewelry line. Besides all this, she runs a foundation that promotes equity through educational opportunities to the vulnerable. All this is quite astounding for any tennis player who is also playing some exceptional tennis on the court.

In a recent interview, Serena revealed how she manages to do all these things simultaneously.

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“It’s definitely interesting,” began Williams. “I have an incredible calendar and an incredible team around me that is able to keep me, you know, in line.”

Serena believes that the credit should go to her team as they are doing a fabulous job. She reflected that it is their effort that is yielding the desired results.

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“It’s really all about time management”- Serena Williams

The 23-time Grand Slam champion mentioned that nothing is difficult if one engages in good time management. She also highlighted that she has a great team that backs her all the time.

Tennis – Australian Open – Melbourne Park, Melbourne, Australia, February 18, 2021, Serena Williams of the U.S. in action during her semi-final match against Japan’s Naomi Osaka REUTERS/Asanka Brendon Ratnayake

“For me, it’s all about time management and having really great teams that can back me in each business that I’m a part of, that can really lead those businesses along with me if needed,” added the 39-year-old American.

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After leading a successful campaign at the Australian Open 2021, Serena Williams will soon be back on the court. Although she is 39, she still has a lot of tennis left in her. Will Serena be able to win her 24th Grand Slam title in 2021?

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Anshul Singh

786 articles

Anshul Singh is a tennis author at EssentiallySports, currently pursuing Journalism Honors from Delhi University. Having significant experience with content, Anshul has authored over 500 tennis articles. He has previously worked as a writer and an editor for DU Express, penning riveting articles on sports, politics, and culture.

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