When it’s Rick Macci, there’s always a tale that adds a whimsical touch to the formidable careers of Venus and Serena Williams. Being a veteran coach, Macci recently unveiled an unexpected facet of the Williams sisters’ success. This time it’s not just about the power shots or strategic moves. It’s about the meticulous craftiness behind those vibrant, jingling beads that have become synonymous with their fierce presence on the court. 

In his revelation, Macci mentioned his long-time friend Richard Williams as well. The star coach, without any hesitation, put forth an interesting story from when he started mentoring the Williams sisters.

Rick Macci on the beads of Venus and Serena Williams 

Fans have often wondered about the story behind those iconic hair beads. This took center stage this time around. It wasn’t just a stylistic choice, there was a method to the madness. Let’s rewind a bit. In a recent tweet Macci said that he had curiously asked Richard Williams, the mastermind behind the Williams sisters, about the beads.

Macci wrote: “When I asked Richard Williams why both Venus and Serena had beads in the hair at age 10 and 11. The answer I got was Beyond Epic Marketing 101.” As per him, the response was nothing short of intriguing.

Trending

Coco Gauff Drops Adorable Wish to Celebrate Boyfriend’s Birthday Amid Hectic Madrid Open Stint

April 27, 2024 03:00 PM EDT

‘Have a Little More Respect’- Danielle Collins Lashes Out at Noisy Fan in Novak Djokovic-Style as Heated Scenes Erupt at Madrid Open

April 28, 2024 07:37 PM EDT

‘RIP’ – Heartbroken Brother of John McEnroe Mourns ESPN Legend’s Tragic Death Who Last Tweeted About Coco Gauff

April 21, 2024 02:43 PM EDT

Madrid Open: Tennis Fans Caught Aryna Sabalenka’s New Boyfriend. Here’s Everything You Need to Know about This Brazilian Businessman

April 27, 2024 11:09 AM EDT

Madrid Open: Who Is Danielle Collins’ Next Opponent? Everything to Know About the 25-YO Romanian WTA Star

April 28, 2024 09:59 AM EDT

Get instantly notified of the hottest Tennis stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

According to Macci’s tweet, Richard Williams had a strategic plan in play. It was a move straight out of a manual of marketing. The cryptic yet captivating reply was: “So people like you would Notice and Ask.” Those beads weren’t just adornments; they were an intentional spectacle. They were more like a marketing ploy crafted with a touch of genius. 

Looking at the bigger picture, it is now obvious that Venus and Serena were not just playing tennis. They were orchestrating a narrative and building a legacy. The beads weren’t just beads, they were conversation starters. It was only to spark curiosity and conversation that would help the stars. Although, it seems like their era of dominance is finally coming to an end. 

Serena’s farewell and Venus’ uncertain path

As the curtain falls on Serena’s illustrious tennis career, Venus remains the sole torchbearer from the iconic Williams duo. However, even she teeters on the edge, with one foot in the tennis world and the other poised to step away. 

Serena Williams’ Uncharacteristic Twirl and Wave Recalled by Her Nostalgic Ex-coach as She Draws Rafael Nadal Parallel

The impending departure of these tennis legends tugs at the heartstrings of fans, signaling the end of an era. Yet, as fans grapple with this heartbreaking reality, it’s crucial to acknowledge the immense contributions of the Williams sisters to tennis and beyond. Their legacy is beyond just victories and titles. They have shaped the narrative of a sport and inspired generations.

WATCH THIS STORY: How Roger Federer, Rafael Nadal, Novak Djokovic, Serena Williams, and Others Travel