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‘And Go For 23’- Serena Williams Posts a Cryptic Message as She Preps for a Grand Return at Wimbledon

Published 04/30/2022, 6:30 AM EDT

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Serena Williams has been out of the tour since 2021 Wimbledon where she suffered a hamstring injury. Recovering from injury, fans around the world have speculated about her return on multiple occasions.

However, she has always come forward and cleared the air about the same. Recently she gave her fans a reason to rejoice as she dropped a hint of her comeback. But she has made no official announcement yet.


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In an Instagram story posted by her, Williams, after talking about the advice she gives to her founders, dropped a cryptic message. She added on to the hints of her potential comeback at Wimbledon saying, “And go for 23.”

The 23-time Grand Slam champion is the epitome of success. Along with planning a successful comeback to the tour, Serena is also putting her best foot forward to concentrate on her capital investing firm, ‘Serena Ventures’. Founded in 2014, the firm focuses on investing in startups that have the potential to turn big and do something for society.

Serena has 27 years of tennis experience. Apart from that she also has 8 years of capital investing experience. Clubbing the two together, it wouldn’t be wrong to say that she is a highly experienced individual.

Being there with such a level of expertise and experience, it wouldn’t be wrong to say that Serena is in that space where she can advise other people.

Serena’s advice to the young founders

Keeping herself in that authoritative space, Serena recently gave one of the wisest pieces of advice to her founders. Yesterday, the 29th of April, Serena took to her Instagram, uploading a story. The story featured Serena in a white top, opening up about the advice she gives to her founders.

The advice focused on times when people get stuck on something big that they have done, and don’t go ahead with it. Instead, they keep watching it again and again. Directing her advice toward such people, Serena said, “I always tell my founders don’t get overly stuck in a moment when you have done something good. Because if you keep watching that moment over and over and over again, then you get stuck in the moment. And you’ll never do anything else with your life. Don’t just be that.”


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The champion wasn’t done yet. She soon put out another story, summarizing her point. She said, “So, before I take off, the moral of the story is, if you haven’t gotten the results that you’ve gotten maybe once or twice, it’s probably because you are living in the past. Focus on the present. See what happens.” 

Even though many of the viewers thought the story was just directed toward her founders, that wasn’t the case.


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As per Forbes, Serena, to date has invested in 66 startups through Serena Ventures. Out of these 66 startups, 13 have reportedly become unicorn startups. With her rapidly growing firm, Serena is steadily climbing the ladder of success in the corporate world. She is also one of the richest athletes on the planet today.



Ahmar Wasif

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Ahmar Wasif is a tennis author at EssentiallySports. He is a national level tennis player and has a number of titles to his name. His experience on the court allows him to incorporate a deeper understanding in his coverage of the sport.

Edited By: Arunaditya Aima