Serena Williams, a renowned tennis player and champion of gender equality, recently released a gripping YouTube video with Gucci. She talked about her personal experience with the issue of gender inequality.  As she looks forward to the year 2023, she emphasizes the significance of respect as an instrument to unlock doors. The American tennis ace wished for a more comprehensive environment for all female individuals. Her words hold great power and she sternly demands recognition and equality.

As a prominent advocate for gender equality, her voice is powerful and significant, bringing attention to the continued struggle for women’s rights and opportunities.

Serena Williams collaborates with Gucci to share a powerful message with her fans

By participating in the Gucci campaign, Serena Williams joins other influential figures to champion the cause of gender equality. Williams is aware of the progress made in recent decades toward achieving gender equality, including in sectors such as education and employment. Nevertheless, she acknowledges that there is still a long way to go. She wishes to see meaningful changes for girls and women in her lifetime, with a major focus being on inspiring respect for them.

The ‘CHIME FOR CHANGE’ campaign, founded by Gucci in 2013, further enforces Williams’s message. It’s a global initiative seeking to unite and strengthen advocacy for gender equality, thus inspiring collective action. Through this campaign, influential personalities from different backgrounds and generations have come together in the battle for equal rights. Gucci’s television campaign features many prominent figures such as Alia Bhatt, Julia Roberts, and of course, Serena Williams, to increase awareness and promote gender equality.

Williams ensures that her voice and influence go beyond her successful tennis career. In the video collab with Gucci, she said, ” I grew up in a house full of women. So there is six women in our house and one man.  There has been a few strides made towards gender equality, it’s quite interesting to think it’s 2023. We are doing better than 10, 20, 30 years ago but there are still giant gaps.”

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The American tennis ace also explained, “..the changes we would like to see for girls and women in my lifetime is just respect. If we just had a general more respect for women lots more doors will be open. My name is Serena Williams and I chime with gender equality.”

Williams excited to join Gucci’s new advert campaign

Williams recently lent her support to the Gucci CHIME campaign, which aims to promote gender equality. In a video celebrating the campaign’s 10th anniversary, Williams joined other influential individuals in emphasizing the need for respect and inclusivity for girls and women. As a vocal advocate for gender equality, Williams highlighted the ongoing struggle for women’s rights and opportunities.

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The campaign advocates for gender equality worldwide, and Williams’s participation amplifies the message of equality. By joining forces with other influential figures, Williams aims to inspire and drive progress toward a more equitable world.