“Drawn From My Childhood”: Maria Sharapova Reveals What Triggered Her to Start ‘Sugarpova’

Published 12/06/2020, 1:00 PM EST
Maria Sharapova of Russia practices ahead of the 2020 Brisbane International at Pat Rafter Arena on in Brisbane, Australia. (Photo by Tertius Pickard/Getty Images)


Fans are aware of the special love Maria Sharapova has for candies. She not only likes to consume them but has been a successful businesswoman because of them. Sharapova started her own candy business ‘Sugarpova’ in late 2019 just before she announced her retirement from tennis.

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In a recent interview, the 5-time Grand Slam winner revealed what encouraged her to open her candy business. She also talked about how a shoulder injury accidentally made her an entrepreneur.

“I was faced with a really serious shoulder injury. I’ve had to have shoulder surgery for that. Looking back, it was a really scary time because not many people came back from shoulder surgery in a sport…and that’s when the business juices started flowing and I said why don’t I take what I have learned in these last few years,” said Sharapova.

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Serena Williams of the United States shakes hands with Maria Sharapova of Russia after defeating her in her Women’s Singles first round match during day one of the 2019 US Open at the USTA Billie Jean King National Tennis Center in the Flushing neighborhood of the Queens borough of New York City. (Photo by Matthew Stockman/Getty Images)

She further said that she believed she was still young and passionate. This was largely the reason why she began the business.

“I know I’m still young, I know I’m still green. But, why don’t I apply it to something I’m really passionate about and sweets was a category that came up really unexpectedly,” added the former World No.1.

“Wanted to create a brand in which people could contribute to their friends”- Maria Sharapova

In the interview, Sharapova interestingly disclosed her love for candies since her childhood. She even shared some of her childhood memories.

Tennis player Maria Sharapova poses for the media. She is unveiled as car manufacturer Porsche’s new brand ambassador at the Porsche Museum. April 22, 2013, in Stuttgart, Germany. (Photo by Thomas Niedermueller/Getty Images)

“It (the idea of starting the sweet business) was drawn from my childhood. From spending years in my grandmother’s kitchen, from wanting a treat for good practice. I would get a coconut bar and my father would tell me that I could have half of it after one practice and another half after a week if I performed well. So, it took those memories,” continued a cheerful Sharapova.

Apart from this, Sharapova also remarked that she wanted to start a brand that would connect people. She also believed that she could change the flaws which were there in many brands’ packaging.

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“I wanted to create a brand in which people could contribute to their friends, to holidays. After doing so much research, I would go on to grocery stores and retailers and found out… like the packaging wasn’t done well. It wasn’t branded well. There is no artistic direction. And, I felt like I could change that,” concluded the 33-year-old former player.

According to Forbes, the net worth of Sugarpova is worth $195 million today. With her consistent efforts, Sharapova has certainly proved that she could not just be a phenomenal player but a successful businesswoman as well.

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Anshul Singh

950 articles

Anshul Singh is a tennis author at EssentiallySports, currently pursuing Journalism Honors from Delhi University. Having significant experience with content, Anshul has authored over 500 tennis articles. He has previously worked as a writer and an editor for DU Express, penning riveting articles on sports, politics, and culture.

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