“Investing in Serena Williams’ Stock”: Alexis Ohanian Reveals How He Convinced Serena Williams to Invest in Cards

Published 03/29/2021, 9:44 AM EDT
NEW YORK, NY: Serena Williams (R) and husband Alexis Ohanian attend the “Being Serena” New York Premiere at Time Warner Center in New York City. (Photo by Mike Pont/WireImage) | Credits: Getty Images


Serena Williams got off to a great start in the 2021 tennis season. The tennis queen managed to reach the semis of the Australian Open 2021 but lost to Naomi Osaka there. Even though she is not playing the Miami Open 2021 due to her dental problems, she’ll back on the courts soon.

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In a recent interview, Serena Williams’ husband Alexis Ohanian revealed his interesting hobby of collecting trading cards. He disclosed that he had the rookie cards of both Serena and Venus Williams. Interestingly, he had acquired them way back in 2003.

“I started collecting because sure enough you know, tennis cards were back then notorious like just ridiculously undervalued. No one was collecting tennis cards right, they couldn’t give those things right away I’m sure. Women’s tennis cards are Serena’s and Venus’ as well, we’re just ridiculously undervalued so I just started buying as many as I could,” said Alexis.

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Alexis was surely into gathering the cards from a very young age. He also told an interesting tale of how he convinced his wife that these were really cool cards, as she wasn’t showing any sort of interest in them.

“I’m giving them to my wife and she’s like can you just get me like a purse next time some jewelry,” added the husband.

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Alexis Ohanian compared the trading cards to an investment in order to convince Serena Williams

Ohanian mentioned to his wife that these were not simply cards but an investment into Serena Williams’s stock.

Alexis Olympia, daughter of Serena Williams and husband Alexis Ohanian congratulate Serena Williams. She won her final match against Jessica Pegula of the USA at ASB Tennis Centre. (Photo by Hannah Peters/Getty Images)

“For the athletes, I don’t know for the other athletes but for her, she’s like okay like I guess the trading card thing is kind of weird that you are giving me but okay. I said that no you don’t understand like this is investing in Serena Williams’ stock. Like this is gonna change everything,” continued Alexis.

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He further demonstrated that the athletes are just not athletes for fans and that their value is going to increase off the court as well with the help of these cards.

“A new generation of athletes coming up now understands that they’re more than just an athlete. They know they’re building a community and a following and all these other businesses,” concluded the husband.

As a successful businessman, Alexis had the vision that trading cards would have a great future. Rightly so, they do hold a significant value these days as fans who don’t follow regular tennis updates are also aware of tennis legends like Serena and Venus Williams.

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Anshul Singh

1105 articles

Anshul Singh is a tennis author at EssentiallySports, currently pursuing Journalism Honors from Delhi University. Having significant experience with content, Anshul has authored over 500 tennis articles. He has previously worked as a writer and an editor for DU Express, penning riveting articles on sports, politics, and culture.

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