‘Let’s Do This’ Start-Up Co-Founder Reveals How He Got Serena Williams to Invest in Their Company

Published 10/19/2021, 10:40 AM EDT
SAN JOSE, CALIFORNIA – FEBRUARY 22: Serena Williams speaks on stage during keynote conversation at 2019 Watermark Conference for Women Silicon Valley at San Jose McEnery Convention Center on February 22, 2019 in San Jose, California. (Photo by Marla Aufmuth/WireImage)


Other than being an internet entrepreneur and tennis legend, respectively, Alexis Ohanian and Serena Williams are both diligent investors. More than that, they believe in supporting start-ups that change lives and living.

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But how does it work? For instance, how did the online sports events booking company ‘Let’s Do This’ manage to get an investment from Serena? Let’s find out.

Notably, Alex Rose and Sam Browne started ‘Let’s Do This’ to inspire people to participate in challenges and book sports events easily. Now, they have got sporting legends Serena Williams and Usain Bolt behind them. While this is intriguing, the story, too, is fascinating.

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How Serena Williams became an investor in Let’s Do This

In an interview with CNBC International, the co-founder Alex Rose explained how he persuaded Serena Williams to invest in their company. However, it wouldn’t have been possible without the Reedit co-founder and Serena’s husband, Alexis Ohanian.

“He [Alexis] actually got in touch with us halfway through in one of those emails that you can’t quite believe you’ve received, you know, coming from, without a doubt one of the most famous, well-connected alumni of the program, saying that he’d just done his Spartan Race and loved what we were building, and would be interested to hear more,” Rose said.

AUCKLAND, NEW ZEALAND – JANUARY 12: Alexis Olympia, daughter of Serena Williams and husband Alexis Ohanian congratulate Serena Williams after she won her final match against Jessica Pegula of USA at ASB Tennis Centre on January 12, 2020 in Auckland, New Zealand. (Photo by Hannah Peters/Getty Images)

Furthermore, Rose added how Alexis was ready to invest in their company. But he and Browne had a much better idea.

“And then at the end of Y Combinator, when you pitch to investors, he got back in touch about the opportunity to invest,” Rose continued.

“And at that point, I think we went back to him and said, ‘Look, we’d obviously love to take investment from you, but you also happen to be married to one of, if not the greatest female sportswomen ever.'”

Eventually, the 23-time Grand Slam champion’s name got joined with their company. And how they persuaded Olympic legend Usain Bolt is another inspiring story.

Watch this story: A Look Inside Serena Williams Lavish Million Dollar Mansions Around the World

Will Serena play tennis in 2022?

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Until now, the American tennis queen has not updated tennis fans about the plans in her tennis career. However, it is most likely she will come back before or at the Australian Open next year.

Tennis – Wimbledon – All England Lawn Tennis and Croquet Club, London, Britain – June 29, 2021 Serena Williams of the U.S. in action during her first round match against Belarus’ Aliaksandra Sasnovich REUTERS/Peter Nicholls

Unquestionably, Serena will not want to quit before playing for the last time on the WTA Tour. Many would argue that she could indeed play for many more years ahead.

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All in all, Serena is a perfect example to look up to on the tennis and business front. Hopefully, she will keep adding more such stories in their career and inspire the generation behind her.

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Purav Joshi

1357 articles

Purav Joshi is a Senior Tennis author at EssentiallySports. Having a degree in Films, Television and Media Production, he guided his passion for writing and journalism into the sport of aces and rallies. With over 2 years of experience as a copywriter, Purav has authored over 1000 tennis articles.

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