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‘Love You Rena’- Close Friend Khloe Kardashian Receives Bundle of Surprises From Serena Williams’ Newly Launched Endeavour

Published May 4, 2024 | 11:16 AM EDT

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Serena Williams has a deep association with the fashion world. Right from the time when tennis legend ruled the courts, she had a desire to explore the glamorous lane and therefore took time to do it after she retired from her professional tennis career. However, besides walking on the red carpet herself, the former tennis pro is deeply associated with the famous media personalities Kim and Khloe Kardashian.

As a big step in the manufacturing and retail of beauty products, Serena Williams recently launched her own brand. Going with the name of WYN Beauty, the brand started to conquer the minds of her fans as well as beauty enthusiasts alike within no time. As a gift from a friend, Serena sent a pack of products to Khloe Kardashian, to which she reacted with uncontrollable excitement.

In a recent Instagram story, Khloe showcased the stunning products from Serena’s own brand WYN Beauty, as a vote to thank her for the surprise. “I love you Rena!! Thank You!! @wyn @serenawilliams,” she wrote, extending a lovable message to her friend for sending the newly launched beauty products.

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The distribution of these products recently started to roll out in the market. Along with 680 Ulta Beauty stores across the United States, the accessories were also launched on the official ulta.com website. Serena, being the owner and the brain behind this company, not only sent these products to Khloe but also to other couple of friends, to showcase the quality and packaging of her amazing product line.

However, this wasn’t the first time when Serena Williams was seen interacting with Khloe Kardashian. They have been friends for more than 20 years and still continue to give examples of their adorable bond.

Serena Williams narrates the story behind the brand of her dreams

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Serena Williams is currently busy with the distribution phase of her brand WYN Beauty. However, there was a time when the company was just an idea in her mind in the form of an interest. Back when Serena Williams came up with the announcement of her brand’s launch, she also revealed the in-depth story behind the dream turning into reality.

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“I’ve always been into beauty. But when you’re a tennis player, there’s only so much that you can do because you’re out there on the court for hours. You move and sweat a lot, and you wipe everything away,” Serena said.

Along with that, she also explained how the need to start her own brand emerged. “I never found a skin tint that I truly loved and actually worked, so I knew I needed to create something,” Serena added. As the former tennis pro continues to explore her dreams even after giving up the sport, it shows how she’s on unstoppable soul.

Written by:

Akshay Kapoor

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Akshay Kapoor, a tennis writer at EssentiallySports, excels in crafting pieces that set new trends. His analytical skills riding on the back of certification in Digital Marketing help inject in-depth research as he covers the business undertakings of Tennis stars. Akshay’s articles touch the entire tennis spectrum, from iconic figures like Djokovic and emerging talents such as Holger Rune and Coco Gauff.
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Edited by:

Himanshu Sridhar