Maria Sharapova Gives Valuable Advice to Mission-Driven Entrepreneurs for Scaling a Brand

Published 03/22/2021, 2:00 PM EDT
Maria Sharapova launches Sugarpova at Kingdom of Sweets on June 27, 2019 in London, England. (Photo by Joe Maher/Getty Images for Sugarpova)


Fans were quite disappointed when Maria Sharapova announced her retirement at the Australian Open 2020. The former World No. 1 took the decision quite quickly, and it was a surprising moment for everyone. However, she is doing quite well in the second innings of her life and is leading the way for other women who want to be entrepreneurs.

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Besides running her candy brand Sugarpova, Maria Sharapova is also an investor and adviser for Supergoop. This is a sunscreen company that was started by Holly Thaggard, and it generated about $40 million in sales in 2018. In a recent interview, both Sharapova and Thaggard gave some valuable advice to mission-driven entrepreneurs on how they can scale up their brand.

Maria Sharapova speaks onstage at the Fortune Most Powerful Women Summit 2018 at Ritz Carlton Hotel on October 2, 2018, in Laguna Niguel, California. (Photo by Phillip Faraone/Getty Images for Fortune)

“I truly believe hard work pays off,” began Sharapova. She also advised young entrepreneurs to look for people with who “you will be comfortable sharing your vulnerabilities.” 

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Similarly, Thaggard mentioned that one should stop thinking about business models but think about a business journey. She believes that one should consistently work hard as a change doesn’t happen overnight.

“Forget the 10-year business model and think of it as a 10-year journey. Real, meaningful change doesn’t happen overnight,” said Thaggard.

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Maria Sharapova and Thaggard advise focusing on nurturing relationships before thinking about money

Interestingly, Thaggard claimed that new entrepreneurs should first start to nurture healthy relationships before thinking about making money. The five-time Grand Slam champion Sharapova also agreed with her on this.

International Tennis player Maria Sharapova poses for a photo at Hudson News in Grand Central Station on August 21, 2018, in New York City. Hudson Group announced this summer that it will serve as the exclusive United States travel retailer for sales of her candy line at Sugarpova. (Photo by Mike Coppola/Getty Images for Sugarpova)

“Nurture the relationships before you actually need the money,” said Thaggard.

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Supergoop is one of the success stories any entrepreneur who wishes to learn about expanding business can refer to. Sharapova and Thaggard have proved that with a good idea, hard work, and patience, one can make most business ideas work.

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Anshul Singh

827 articles

Anshul Singh is a tennis author at EssentiallySports, currently pursuing Journalism Honors from Delhi University. Having significant experience with content, Anshul has authored over 500 tennis articles. He has previously worked as a writer and an editor for DU Express, penning riveting articles on sports, politics, and culture.

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