Serena Williams’ $5 Million Investment Boosts Selena Gomez’s Latest Business Into an Incredible $100 Million Mark

Published 08/12/2022, 7:30 AM EDT
SAN JOSE, CALIFORNIA – FEBRUARY 22: Serena Williams speaks on stage during keynote conversation at 2019 Watermark Conference for Women Silicon Valley at San Jose McEnery Convention Center on February 22, 2019 in San Jose, California. (Photo by Marla Aufmuth/WireImage)

Apart from tennis, Serena Williams has also stepped into the field of investing in unique businesses. Starting her venture capital firm ‘Serena Ventures’ in 2014, Serena today stands as a proud investor in more than 60 companies. On the verge of putting her tennis racquet down, the 23-time Grand Slam champion now wants to drive more of her focus towards investing.

Taking the first step, Serena Williams recently invested in a start-up co-founded by pop singer Selena Gomez. The startup, Wondermind, is an initiative taken up by Gomez along with her fellow co-founders to work on Mental Health.

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Serena Williams shells out $5 million for Wondermind

Being valued at $100 million, Wondermind recently closed its first round of funding. Leading the round was tennis ace Serena Williams, who invested $5 million in the company. The investment by Serena comes as a cherry on top of her numerous initiatives concerning mental health. As per reports, the 23-time Grand Slam will closely work with the firm’s ongoing projects and will also be a part of their creative team.

The firm, co-founded by Gomez, her mother Mandey Teefey, and Daniella Pierson, position Wondermind as the ‘world’s first mental fitness ecosystem with a mission to democratize and destigmatize mental health globally via daily editorial content, insightful entertainment, and tangible tools.’ The $100 million startup will give out daily routines to help its customers work on their mental fitness.

Apart from Serena, other major players who invested in the firm were Lightspeed Venture Partners and Sequoia Capital and Brent Saunders.

Serena’s growing inclination towards investments

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Ever since her debut in 1995, Serena Williams has been gracing the tennis court with her presence. However, at 40, Serena recently announced her retirement from tennis. Making the retirement announcement, she gave a slight hint about her inclining interest in investments.

Penning down her retirement note in VOGUE, she said, “In my own life, the balance has been slowly shifting toward Serena Ventures.”

Watch this story- Serena Williams graces the red carpet premiere of Thor Love and Thunder alongside husband Alexis Ohanian

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While she is soaring heights in the investment world, that doesn’t seem to be the case on the tennis front. Playing her last set of tournaments, she recently suffered a second-round loss at the Rogers Cup. Hoping to avenge the loss, she will next take part in the Cincinnati Open. Winding up with Cincinnati, she will then move to her final destination on her two-decade-long journey on the WTA tour, the US Open.

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Ahmar Wasif

953 articles

Ahmar Wasif is a tennis author at EssentiallySports. He is a national level tennis player and has a number of titles to his name. His experience on the court allows him to incorporate a deeper understanding in his coverage of the sport.

Edited By: Tony Thomas

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