“Wanted to be the One in the Front”: Maria Sharapova Reveals her Deep-Rooted Relation with Entrepreneurship

Published 01/09/2021, 12:32 PM EST
Maria Sharapova attends the Sugarpova Meet & Greet at the Candylicious store in The Dubai Mall on December 20, 2019 in Dubai, United Arab Emirates. (Photo by Cedric Ribeiro/Getty Images)


Former World No.1 Maria Sharapova may have retired from tennis, but she is doing really well in her second innings. As a successful entrepreneur, she runs her candy franchise ‘Sugarpova’ whose revenue is worth millions.

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There are endless tales about how she became a businesswoman. However, fans hardly know her journey and what inspired her to open her own business. In a recent interview, Sharapova revealed that she always wanted to start her own business after working with some big brands.

“In 2012, I decided to start my own candy company called Sugarpova. I’ve had a sweet tooth ever since I was a very young girl, and I still very much do. After being a small part of many big brands, I wanted to be the one in the front office making decisions,” said the five-time Grand Slam champion.

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Sharapova also believed that working with brands and creating one’s own brand were very different things. She even talked about the challenges she faced while starting her candy company.

“When you are in charge of your own business, it’s a completely different ballgame. You’re in charge of the distribution. You’re in charge of the creative. Yes, you’re in charge of the people you hire, and I really wanted to make that step,” added the former Russian player.

“I like to invest in companies”- Maria Sharapova

International Tennis player Maria Sharapova poses for a photo at Hudson News in Grand Central Station on August 21, 2018, in New York City. Hudson Group announced this summer that it will serve as the exclusive United States travel retailer for sales of her candy line at Sugarpova. (Photo by Mike Coppola/Getty Images for Sugarpova)

Apart from the role in her business, Sharapova also highlighted that she loved to invest in some of the big brands as well.

“I like to invest in companies that I’m personally passionate about. I invested in Supergoop, a sunscreen brand that I’ve loved for many years. I invested in the UFC because I saw its potential worldwide,” continued the former World No.1.

Sharapova clearly has grown from a tennis player to a businesswoman and now to an investor. However, she emphasized that she still had a lot to accomplish.

“I had a very singular path in my life towards becoming a successful athlete. I wanted to achieve big things, I had big goals, and I still think there’s more to achieve on and off-the-court,” concluded Sharapova.

Sharapova surely has a long way to go in her business. However, fans love to visit her candy shops and purchase sweets from there. It’s surely because of her determined character that Sharapova has successfully established a candy empire today.

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Anshul Singh

947 articles

Anshul Singh is a tennis author at EssentiallySports, currently pursuing Journalism Honors from Delhi University. Having significant experience with content, Anshul has authored over 500 tennis articles. He has previously worked as a writer and an editor for DU Express, penning riveting articles on sports, politics, and culture.

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