“You Can Do Better” – Serena Williams Expresses Discontent With New York Times’ Tone-Deaf Reporting

Published 03/02/2022, 10:54 PM EST
LONDON, ENGLAND – JULY 09: Serena Williams of the United States cools down between sets during her Ladies’ Singles fourth round match against Evgeniya Rodina of Russia on day seven of the Wimbledon Lawn Tennis Championships at All England Lawn Tennis and Croquet Club on July 9, 2018 in London, England. (Photo by Clive Mason/Getty Images)

Every tennis fan knows that Serena Williams is not limited to the tennis court when it comes to success. The former World No. 1 is not only one of the best tennis players to ever play the sport, she is also a successful businesswoman, philanthropist, and entrepreneur. On the court, she has 23 Grand Slam singles titles to her name.

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Her off-court ventures have had quite the success too, whether it is her fashion line S by Serena or her Venture Capital firm Serena Ventures. Founded in 2014 Serena Ventures reportedly invests in founders whose vision and perspective are feminist and level the playing field for people of color as well.

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DIVE DEEPER

‘Even When I’m Moody This Little Guy Likes Me’- Serena Williams and Her Adorable Way To Recharge

7 months ago

Serena Williams Upset by NYT’s coverage of Serena Ventures milestone

Recently the early-stage venture capital firm raised $ 111 million in the inaugural funding round and will invest in founders with diverse points of view. The firm is already an angel investor with 60 companies in its portfolio including Daily Harvest, MasterClass, and SendWave.

She said that it is her husband the co-founder of Reddit Alexis Ohanian who introduced her to this world of investments. Ohanian himself is a member of the venture capital firm 776.

NEW YORK, NY: Serena Williams (R) and husband Alexis Ohanian attend the “Being Serena” New York Premiere at Time Warner Center in New York City. (Photo by Mike Pont/WireImage) | Credits: Getty Images

However, Serena Williams was not happy about the New York Times coverage of this milestone by Serena Ventures. The article on print uses a picture of her sister Venus Williams labeled as Serena. Naturally, this comes across as rather tone-deaf, upsetting, and quite disrespectful!

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She took to her social media profiles to talk about the issue, and said, “No matter how far we come, we get reminded that it’s not enough. This is why I raised $111M for @serenaventures. To support the founders who are overlooked by engrained systems woefully unaware of their biases. Because even I am overlooked. You can do better, @nytimes.”

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The firm does focus most of its investments that come from brands created by people in historically under-represented communities.

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Rishma Banerjee

321 articles

Rishma Banerjee is a tennis author at EssentiallySports. Having done her masters in Political Science with International Relations from Jadavpur University, Rishma's outlet from the hustle-bustle of academics has always been sports, especially Tennis. A die-hard fan of Rafael Nadal, she admires his grit, determination and dedication towards always being better. When not writing content for firms dealing with fintech to social media marketing to sports, she finds herself in journals and books dealing with geopolitics and strategic studies or scrolling endlessly through Tumblr!

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