Tony Khan Uses Tactical Measures to Tackle WWE’s Commercial-Free Program Announcement for Upcoming Tuesday Night War

Published 10/10/2023, 6:30 AM EDT

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Since its inception, WWE has had many competitors whom they were able to chew up to move ahead. But one rival in particular, AEW has been at odds with the Stamford-based promotion.  All Elite Wrestling formed its foundations in 2019 by entrepreneur Shahid Khan and his son Tony Khan. While Tony Khan is the CEO of the promotion, his father is the lead investor. And from 2019, they have tried their best to compete with WWE.

Now with a sudden change in its weekly program schedule, AEW is trying its best to catch up with WWE as Tony Khan has mustered a couple of tricks up in his sleeves.

Tony Khan to fight fire with fire


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In the late hours of October 9, 2023, Tony Khan tweeted a news. He made it official that AEW Dynamite will be break-free for the first 30 minutes. This news came hours after WWE announced that this week’s episode of NXT won’t air commercials for the first 30 minutes. This has created tension between these two promotions. But he had to make this move as AEW Dynamite will be broadcast on a Tuesday this week.

AEW Dynamite, which usually airs on Wednesdays, will be aired on a Tuesday just for this week. TBS, the broadcasting partner of AEW, will be airing Major League Baseball playoffs at AEW’s slot on Wednesday. This led to the one-time-only change for this week’s edition of the AEW show. Dubbed “Title Tuesday” the confirmed stars are pretty big names. This is the first time that these two promotions will have their episodes being aired in the same time slot. This sudden move by Khan has shaken the pro wrestling community and this night has been dubbed “Tuesday Night War”. 


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WWE has announced that Cody Rhodes will be seen this week on NXT making a big announcement. On the other hand, Adam Copeland aka Edge will have his debut match at AEW Dynamite on Tuesday. With these two major announcements, how could things shape up for both promotions?

The Tuesday Night War


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Just for this week, AEW Dynamite will be airing on Tuesday instead of Wednesdays. Tony Khan has left no stone unturned to make it a huge success. Apart from keeping it break-free, he has announced some pretty big names. Adam Copeland will be having his AEW debut match against Luchasauras. Apart from this, Jon Moxley will be facing off Rey Fenix for the AEW International Championship title. Along with that, it will also have a ‘Buy In’ pre-show in which Eddie Kingston will be defending his ROH World Championship and NJPW Openweight Championship titles against Minoru Suzuki.

On the other hand, NXT has some big plans as well. John Cena and Paul Heyman will be seen supporting Carmelo Hayes and Bron Breakker respectively. Apart from that Cody Rhodes is set to make a big announcement which fans are speculating could be something to do with Jade Cargill. Apart from that, it has been rumored that The Lord of Darkness Himself, The Undertaker might be seen on NXT. 


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Do you think it is strategic planning by Tony Khan or is it something out of desperation? Let us know in the comments below.


Written by:

Shaikh Aerajuddin


One take at a time

Shaikh Aerajuddin is a WWE writer at EssentiallySports. With a Masters degree in Sports Science, Aeraj always carries a keen eye for detail and understands the various nuances of pro wrestling beyond the ring. Being a pro wrestling fan from his childhood, Aeraj now uses his analytical mind to tell a story in his articles for ES.
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Edited by:

Amal Joyce