Bad Bunny Shockingly Overtakes Roman Reigns in WWE Merchandise Sales

Published 02/10/2021, 12:58 AM EST


Certain people question the role of celebrities in the WWE, claiming they add nothing to the product. The mainstream appeal of certain celebrities adds to WWE’s value, while some celebrities’ appeal bounces off WWE. Bad Bunny is fortunately falling in the former category.

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Rapper Bad Bunny tops WWE merchandise sales

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Bad Bunny’s merchandise sales have made him the highest earner in WWE right now. According to Fightful Select, the Puerto Rican sensation has driven more than $500,000 in sales.

Bad Bunny has four items on sale, all of which occupy the top five best sellers. This includes one of his popular shirts, a women’s and youth version of it, and a pullover hoodie. The #5 item on the list did only 65% of the sales Bad Bunny’s merchandise did, and that’s the Tribal Chief’s merch.

This is a startling achievement for the rapper, and a strange feature to be seen in the WWE. The rapper is commanding incredibly high numbers, and out-selling Roman Reigns is a massive feat for him.

Fans have been critical of WWE using celebrities to boost their ratings, but it has worked with the artist. Wrestling journalist Ryan Satin also talked about how Bad Bunny merchandise is dominating the WWE Shop. This might show fans that while a celebrity may not add to the value of the product, he is surely making them a lot of money.

Is the rapper going to compete at WrestleMania?

According to WWE President Nick Khan, WWE isn’t done with Bad Bunny. The rapper is drawing a lot of mainstream attention to WWE’s product, and it has a ton of benefits. WWE might take it one step further and have him wrestle on the Grandest Stage of them all.

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With Nick Khan talking about how WWE isn’t done, to PWInsider talking about a potential WrestleMania match, the future is uncertain for the rapper. His feud with the Miz and John Morrison has led to speculation about a match.

The rapper’s alliance with Damian Priest has been a major part of Monday Night Raw and is also boosting the profile of the new Raw superstar. Priest teaming up with Bad Bunny might be the recipe for disaster or a wonderful exhibition at WrestleMania.

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Nathan Fulgado

1039 articles

Nathan Fulgado is a WWE and AEW author at EssentiallySports. Having published close to 1000 professional wrestling articles, Nathan is currently pursuing his Journalism degree from Xavier's College. He has previously worked at Free Press Journal as a local journalist.

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